By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com.
About the Role – VP, Product Marketing
We are looking for a strategic, commercially minded VP of Product Marketing to lead product marketing across our core business lines, including advertising, betting, and sports technology.
This is a high-impact leadership role responsible for translating complex products, data, technology, and market dynamics into clear positioning, compelling narratives, effective go-to-market strategies, and sales enablement support that drives growth.
The ideal candidate will be equally comfortable shaping executive-level messaging, partnering with product teams on launch strategy, supporting sales and Sales Marketing with sharp product narratives, and building market-facing stories that help customers understand why our solutions matter.
This role sits at the intersection of product, sales, marketing, insights, and customer success, and will play a critical part in how we bring our products to market globally.
Key Responsibilities
Product Positioning & Messaging
- Develop clear, differentiated positioning and messaging for our products, platforms, and solutions across key business areas, including advertising, betting, and sports technology.
- Translate complex technical capabilities into simple, customer-focused value propositions that resonate with buyers, partners, and internal stakeholders.
- Create and maintain core messaging frameworks, product narratives, pitch language, proof points, competitive positioning, and market-facing product stories.
- Ensure consistency of product messaging across sales materials, website content, campaigns, events, analyst briefings, PR, customer communications, and executive presentations.
Go-to-Market Strategy
- Lead go-to-market planning for major product launches, feature releases, market expansions, and strategic initiatives.
- Partner closely with product, sales, revenue, customer success, communications, growth marketing, field marketing, and Sales Marketing to ensure launches are coordinated, commercially focused, and measurable.
- Define launch objectives, audience segmentation, key messages, sales motions, enablement needs, campaign requirements, and success metrics.
- Help prioritize go-to-market efforts based on commercial impact, customer need, product readiness, and strategic importance.
Sales Enablement
- Partner closely with Sales Marketing to ensure commercial teams have the product messaging, narratives, proof points, and subject matter expertise they need to sell effectively.
- Work with Sales Marketing to help develop and refine sales enablement materials, including pitch decks, one-pagers, battlecards, objection handling guides, product explainers, customer use cases, talk tracks, FAQs, and training materials.
- Provide the product marketing input that ensures sales materials are accurate, differentiated, commercially relevant, and aligned to product strategy.
- Collaborate with sales leadership and Sales Marketing to understand buyer needs, deal blockers, competitive pressure, and opportunities to improve the sales narrative.
- Support training and enablement sessions by helping sales teams understand product positioning, market context, competitive differentiation, and launch messaging.
Market, Customer & Competitive Intelligence
Develop a strong understanding of our customers, competitors, market dynamics, buyer pain points, and industry trends.
- Partner with insights, product, sales, and customer-facing teams to identify market opportunities and sharpen our understanding of customer needs.
- Create competitive positioning and market intelligence that helps the business win in key categories and conversations.
- Use customer feedback, sales input, market research, and performance data to continuously improve messaging, materials, and go-to-market strategy.
Product Launches & Internal Alignment
- Create a consistent product marketing process for launches, updates, and strategic initiatives.
- Ensure internal teams are aligned on what is launching, why it matters, who it is for, how it is positioned, and how it should be brought to market.
- Develop launch briefs, messaging documents, internal FAQs, stakeholder updates, sales readiness materials, and post-launch learnings.
- Act as a connector between product, sales, marketing, and customer-facing teams to make sure product launches are clear, coordinated, and commercially effective.
Leadership & Team Management
- Lead and develop the product marketing function, including management of PMMs across different product areas.
- Set priorities, establish operating rhythms, and create clear processes for product marketing intake, launch planning, messaging development, and sales enablement support.
- Build strong relationships across product, sales, marketing, communications, insights, and leadership teams.
- Act as a senior strategic partner to internal stakeholders and help raise the overall quality, clarity, and commercial impact of our product storytelling.
What Success Looks Like
Within the first 6-12 months, this person will have:
- Built a clear product marketing operating model across key business areas.
- Created stronger positioning and messaging for priority products and solutions.
- Improved the clarity and consistency of product narratives used by sales and marketing teams.
- Established a repeatable go-to-market process for launches and strategic initiatives.
- Strengthened collaboration between product, sales, Sales Marketing, and the broader marketing organization.
- Helped commercial teams tell a more compelling and consistent story to customers and prospects.
- Brought greater structure, discipline, and prioritization to product marketing activity globally.
What You’ll Bring:
- Significant experience in product marketing, preferably in B2B technology, sports technology, advertising technology, media, data, SaaS, or related industries.
- Proven ability to lead product positioning, messaging, go-to-market strategy, and launch planning.
- Experience working with complex technical products and translating them into clear commercial narratives.
- Strong understanding of enterprise sales environments and how to support commercial teams.
- Experience partnering closely with product management, sales, Sales Marketing, marketing, customer success, and executive leadership.
- Strong writing, storytelling, and presentation skills.
- Ability to operate strategically while also being hands-on with execution.
- Experience leading, managing, or mentoring product marketing talent.
- Comfort working in a fast-moving, global, matrixed environment.
The base salary range for this role is $250,000 – $290,000. There are a number of factors which affect what the specific pay offer would be for this role, including location, seniority, and relevant educational and working experience. This is base salary only – all full-time roles will also be eligible to take part in Genius benefits and some roles may be eligible to take part in a variable compensation plan. For more details on the compensation and benefits package, please get in touch with our Talent team.
We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required.
As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.
One team, being brave, driving change
We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.
Let us know when you apply if you need any assistance during the recruiting process due to a disability.