Description

The US Retail Product Marketing Manager p artner s internally and with Best Buy and A mazon , along with o ther retailers on strategic marketing opportunities by supporting ret ail t raini ng and e vents , along w ith mar keting campaigns and pro d uct laun c hes , with the objective of driving the ASUS SBG & OPBG brands and products in the US.

This role requires strong consumer electronics product knowledge to best support the Sr. Marketing Manager s while developing strategic marketing campaigns with Best Buy and Amazo n . It also requires d igital marketing planning , in-store execution skills, RSP s product trai ning skills, and account management that deliver proven results at retail .

Th is person will lead product marketing initiatives for G aming laptops, H andheld, P remium Windows laptops, Burst laptops, Chromebooks, Desktops/AIOs , Monitors & Networkin g . From conten t management throu gh product setups on BestBuy.com, to Blue Shirt and 3PL product training (virtually and face-to-face) , competitive digit al and in-store analysis , and others .

The successful candidate is self-motivated, driven, has strong organizational skills, is detailed oriented, able to work well under tight deadlines, and cross-functionally, managing multiple projects at the same time. He/she has excellent written and verbal communication skills and possesses strong customer -facing and interpersonal skill s.

Essential Duties and Responsibilities

- Product conte nt manageme nt on BestBuy.com and A mazon .com for Gaming laptops, Handheld, Premium Windows laptops, Chromebooks, Desktops/AIOs, Burst laptops , Mo nitors & Networking . Includes: produc t page ma rketing content , A+ content (syndi cated content) , s ample quantities confirmation for internal an d externa l marketing i nitiatives , pr oduc t launch dates confirmation , WTB (where to buy) links confirma tion for a ll GTM initiatives .

- S trategic marketing support for the categories mentioned above , t his includes d igital campaign collaboration with Sr. Retail Marketing Managers, along with support on i n-store placements , such as endcaps, countertops, walls ; including but not limited to s ignage guidance support , a gency support . Co-marketing conversations support w ith ecosystem partners such as Intel, Nvidia, Qualcomm, AMD, Google, MSFT . Samples support process for partner marketing initiatives and inter nal marketing initiatives.

- Lead s virtual and face-to-face training events with internal and external teams and agencies. Working with the Best Buy training team and partners to train their evergreen 3PL sales teams for each selling cycle ( S pring and H o l iday ) to obtain additional ASUS in-store focus .

- Leads product pages review process from start to finis h with Best Buy for all ASUS categories . Works with Best Buy and the ASUS Operations team to process all requests and complete Tech Insider Reviews after product launches on BestBuy.com.

- Leads product marketing digital and in-store analysis for ASUS , p roviding quick summaries after new product launches (media links, reviews, PDP reviews). Executing bi-weekly in-store analysis, this includes Best Buy store visits to provide a recap for each of these categories, analyzing ASUS competitors’ placements and ASUS brand recognition.

Required Qualifications

Education : Bachelor’s degree in marketing, business, or related

Work Experience

7 + years of product marketing experience

7 + years of experience working with consumer electronics or at tech companies (Best Buy and Amazon retail experience preferred)

5 + years of retail marketing expe rie nce

Knowledge and Skills

Working knowledge of Microsoft Office, Outlook, and PowerPoint

Un derstanding of consumer electronic products, product marketing management , retail marketing, training, partnerships, joint marketing campaigns , reta il events

Ability to build, foster and nurture strong relationships with r etail customers , ecosystem p artners, and cross-functional teams

Strong ability to balance different tasks with tight deadlines

Ability to translate technology features into FABs (features, advantages, and benefits)

Strong problem-solving skills , o rganized, proactive, being a sel f -starte r , meticulous multi-tasker with excellent written and verbal communication skills in English

Preferred Qualifications

S hopper marketing ex perien ce, abilit y to understand the sho pper ’s mi nd set for a cohesi ve brand message across diffe rent customer touc hp oints, and a cross retai lers to cr e ate demand for ASUS produc ts.

Dee p understandin g of diffe rent c ustomer segments inside of the consumer ele ctro nics indu stry .

Working Conditions

Ability to travel domestically to retail marketing events and 3PL trainings – approximately 25 % travel

Requiring sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time

The final salary amount will be determined based on the qualifications & experience of the candidate related to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.