The Role
In this role you'll own go-to-market for Aiven's core open source products, the messaging, competitive positioning, marketing strategy, and sales plays that move technical buyers from evaluation to a signed contract. You'll also work with product and engineering to build the forward-looking narrative: where data infrastructure and AI are going, and why Aiven is the right bet. This position reports to the senior director of product marketing.
What You’ll Work On
- Develop and maintain positioning for PostgreSQL, Apache Kafka, OpenSearch, ClickHouse, and Valkey.
- Lead our competitive intelligence program, building battlecards, hosting office hours, conducting win/loss analysis, and driving the “Why Aiven vs…?” narrative.
- Translate technical differentiation into value language that resonates with practitioners, directors, and VPs.
- Build the content AEs and SAs need at each stage of the funnel: solution briefs, demos and demo scripts, objection-handling guides, and case studies that lead with business outcomes.
- Work with DevRel to connect bottom-up developer adoption to top-down enterprise buying motions.
- Identify repeatable land-and-expand patterns and build plays that sales can run consistently.
- Plan and execute product launches and feature releases,from positioning and messaging through to campaign assets and sales readiness.
- Work with demand gen and content teams to turn PMM strategy into pipeline-generating programs.
- Build and run a webinar program for technical buyers and practitioners.
What We’re Looking For
- 5+ years in product marketing preferably at a developer tools, data infrastructure, or cloud company.
- Hands-on experience with at least one of: Kafka (or another streaming platform), PostgreSQL, OpenSearch/Elasticsearch, or a comparable open source data technology. You don’t need to write production code, but you need to understand how these systems work and where they fit in a data stack.
- Proven ability to build competitive positioning that holds up in real sales conversations—not just decks.
- Strong written communication. You can take something complex and make it clear without dumbing it down.
- Experience collaborating directly with sales teams and customers. You’ve felt the difference between content that gets used and content that’s inauthentic and quickly discarded.
Nice to Have
- Experience as a solutions architect.
- Familiarity with AI/ML data infrastructure trends and how teams are building AI-ready data pipelines.
- Background working with or alongside a DevRel or developer advocacy function.
- Experience at a managed cloud services company or a multi-product data platform.
- Exposure to partner or channel marketing (SIs, cloud marketplaces, ISVs).
Amazing! What’s next:
If you think Aiven is the place for you and that our Values align with yours, send us your resume and we’ll get in touch!
AI Usage:
Aiven does not use AI to screen and/or select applicants. However, you will have the opportunity to demonstrate your AI proficiency during the live challenge stage of our interview process.
Global Benefits:
Our global benefits are designed to help you thrive and grow, personally and professionally:
- Participate in Aiven’s equity plan.
- Balance work and life with our hybrid work policy.
- Choose the equipment you need to set yourself up for success.
- Use your Professional Development Plan budget for learning opportunities.
- Receive holistic wellbeing support through our global Employee Assistance Program.
- Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
- Enjoy country-specific benefits for our global cast. (BitQuery DB)
How to Recognize and Avoid Employment Scams:
There has been a rise in fake job postings used by scammers to get personal information. At Aiven, all of our emails relating to recruitment come from an @aiven.io, @greenhouse.io or @eu.greenhouse.io domain and all of our interviews are conducted by video call or in person. Our interviews will never occur via text or chat. If you’re unsure of the legitimacy of a job opportunity/offer pertaining to Aiven, please don’t hesitate to reach out to us at [email protected].
Equal Opportunities:
Aiven provides equal employment opportunities to all qualified employees and applicants for employment without regard to age, gender identity, national or ethnic origin, religion, sexual orientation, physical and mental ability, marital and family status or without regard to any other similar personal attributes. Aiven complies with applicable local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, training and any other terms and conditions related to employment.
At Aiven we are committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We make all reasonable accommodations for persons with disabilities or who otherwise need support to thrive in the workplace. We are committed to continuously improving workplace accessibility. There is an option to request a discussion in the application process but if you have any questions before applying please write to us at [email protected].