Description
Position at Cuisinart
Senior Director, Product Marketing – Cookware
Location: Stamford, CT
Reports To: VP, Product Development
We are seeking a strategic, consumer-obsessed, and highly creative Senior Director of Product Marketing for the Cookware category to lead the vision, innovation pipeline, and storytelling strategy for a growing cookware business. This leader will play a critical role in shaping the next generation of cookware products and experiences by identifying consumer trends, developing compelling product stories, and driving differentiated innovation across multiple retail channels and consumer segments.
The ideal candidate is equal parts strategist, storyteller, product visionary, and cross-functional leader — someone who deeply understands how to translate consumer needs into meaningful product innovation and emotionally compelling marketing narratives that drive purchase intent.
This role will partner closely with Marketing, Industrial Design, Engineering, Consumer Insights, Sales, and Global Factory teams to create best-in-class cookware assortments that win both on shelf and online.
Key Responsibilities
Strategic Leadership & Portfolio Development
Lead the long-term cookware product and innovation strategy across core, premium, and emerging market segments
Identify whitespace opportunities, consumer trends, and competitive gaps to drive future product roadmaps
Develop clear market segmentation strategies and differentiated product positioning across channels, retailers, and consumer targets
Build compelling product architectures and “good-better-best” strategies aligned with brand and financial objectives
Drive innovation planning from early concept through commercialization
Consumer Insight & Storytelling
Translate consumer insights into emotionally compelling product stories and meaningful innovation platforms
Develop strong value propositions, product narratives, naming strategies, and reasons-to-believe that resonate with target consumers
Partner with Marketing and Creative teams to ensure cohesive storytelling across packaging, digital content, retail presentations, PDPs, social, and advertising
Create differentiated storytelling strategies tailored to distinct consumer segments, retail environments, and shopper missions
Champion a consumer-first mindset throughout the organization
Cross-Functional Product Leadership
Collaborate closely with Industrial Design, Design Engineering, and Global Factory teams to ensure products deliver both functional performance and premium consumer experiences
Partner with sourcing and manufacturing teams to align innovation, cost targets, materials, and production feasibility
Guide development of product features, finishes, materials, and packaging that align with evolving consumer preferences and design trends
Ensure alignment between product strategy, commercialization timing, retailer priorities, and operational execution
Commercial & Retail Excellence
Partner with Sales teams to develop retailer-specific strategies and compelling sell-in presentations
Drive differentiated programs for club, mass, department store, specialty, and e-commerce channels
Support pricing architecture, assortment optimization, and merchandising strategies
Analyze business performance, market trends, and competitive activity to inform future product decisions
Team Leadership
Mentor and develop a high-performing product marketing team focused on innovation, strategic thinking, and consumer-centric execution
Foster a culture of collaboration, creativity, accountability, and continuous improvement
Build strong cross-functional relationships across Stamford and global teams
Qualifications
Required
Bachelor’s degree in Marketing, Business, Product Design, or related field
10+ years of experience in product marketing, brand management, product development, or innovation leadership within consumer products
Significant experience in cookware, housewares, kitchen appliances, or adjacent consumer goods categories
Strong strategic marketing and storytelling capabilities with demonstrated success launching consumer products
Experience leading cross-functional teams from concept through commercialization
Deep understanding of consumer trends, retail environments, and shopper behavior
Strong presentation, communication, and influencing skills
Ability to balance creativity, consumer needs, business objectives, and operational realities
Preferred
Experience working with global sourcing and manufacturing partners
Strong understanding of materials, finishes, coatings, and cookware construction technologies
Experience with premium and opening-price-point product strategies
Passion for cooking, food culture, kitchen trends, and consumer lifestyle innovation
What Success Looks Like
Builds a differentiated cookware innovation pipeline grounded in consumer insight and compelling storytelling
Creates product lines that feel emotionally engaging, strategically positioned, and commercially successful
Elevates product presentation and storytelling across all consumer touchpoints
Drives strong collaboration between Product Marketing, Design, Marketing, and Factory teams
Develops clear segmentation strategies that improve assortment clarity and consumer targeting
Helps position the organization as a leader in cookware innovation and consumer relevance
Why Join Us
This is an opportunity to lead the future of cookware innovation within a fast-moving, entrepreneurial environment. You will help shape category-defining products, build meaningful consumer connections, and create compelling stories that inspire consumers to cook, gather, and create memories at home.
Working conditions are normal for a home office environment.
Must be able to sit for extended periods of time.
Must be able to use a computer keyboard and view a monitor for extended periods of time.
This position is on-site in the Stamford, CT office Monday - Thursday and remote on Fridays.
Comprehensive Medical/Dental/Vision plans
Generous Paid Time Off Programs
Life & Disability Insurance
FSA/HSA/Dependent Care FSA
Paid Parental Leave
401k and company match
EAP & Employee Wellness Programs
Volunteer Days Paid Time Off
Free Breakfast and Lunch at the Stamford Office
Not specified
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