What you'll do:

Official Account Operations & Matrix Account System Development

• Tailor overseas music content for localized, platform-specific re-creation across Bilibili, Rednote, Douyin, and WeChat Channels, adapting to each platform's unique content ecosystem;
• Conceptualize and produce highly engaging, shareable music content features (e.g., artist fun facts, song-ralated challenges, behind-the-scenes stories, etc.);
• Participate in the planning and execution of original content projects such as artist and fan interviews, strengthening the accounts' exclusive content supply;
• Lead the end-to-end development and operation of a music promotion matrix account system from scratch, expanding content distribution channels and formats while establishing differentiated account personas.

Public-to-Private Domain Traffic Funnel Design & D2C Conversion

• Design and optimize end-to-end traffic funnels from public-domain exposure (social media reach) to private-domain destinations (mini-programs, WeCom/Enterprise WeChat, fan groups), ensuring clear user pathways and efficient conversion;
• Drive D2C product (physical albums, limited-edition merch, offline events, etc.) seeding and conversion across social platforms, taking ownership of sales-oriented outcomes.

Data-Driven, Low-Budget Precision Promotion

• Plan and execute small-budget, scaled paid promotion campaigns across major platforms (e.g., Dou+, Juguang, Rednote's Sponsored Notes);
• Adopt a "do more with less" approach to precisely target potential audiences across J-Pop, K-Pop, and Western pop music fandoms, continuously testing and refining promotion models to maximize ROI.

Who you are:

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey 
• A modern office environment designed to foster productivity, creativity, and teamwork 
• We invest in your professional growth & development

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

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