General Purpose

We are seeking a detail-oriented, data-driven, and creative SEO Specialist to support and enhance search engine optimization efforts across a large portfolio of skilled nursing facility websites. This role plays a key part in improving organic visibility, driving high-quality traffic, and strengthening digital performance across 300+ locations.

The ideal candidate has hands-on experience with content SEO, keyword research, technical optimization, and performance reporting. You will collaborate closely with web, content, and marketing teams to execute SEO strategies, optimize website content, and support ongoing digital growth initiatives.

Essential Duties

Performance Expectations

• Deliver high-quality SEO content and optimizations on time
• Maintain consistency in brand voice and SEO best practices
• Demonstrate proactive problem-solving and initiative
• Collaborate effectively across teams and stakeholders

SEO Content Development

• Research and identify SEO opportunities within skilled nursing, post-acute care, and
• rehabilitation services
• Create high-quality, SEO-optimized blog content targeting patients, families, and healthcare
• referral partners
• Ensure all content aligns with brand voice, tone, and healthcare compliance standards
• Implement keyword strategy, internal linking, and structured headings to improve search
• visibility

Website Copywriting & Page Optimization

• Develop SEO-optimized copy for new service and informational pages across facility websites
• Structure content to align with search intent and improve readability and engagement
• Collaborate with web operations teams on page launches and updates
• Provide keyword targeting, metadata, and internal linking recommendations

Content Optimization

• Audit existing website pages to identify optimization opportunities
• Improve keyword targeting, metadata, and content structure
• Refresh outdated content to enhance performance and user engagement

• Recommend internal linking improvements and content updates

Technical SEO Support

• Identify and troubleshoot technical SEO issues impacting site performance
• Partner with development and web teams to implement improvements
• Monitor site health, indexing, and crawl performance
• Conduct audits and provide recommendations related to:
• Broken links
• Redirect issues
• o Crawl errors
• o Duplicate content
• Indexing concerns
• Structured data opportunities

SEO Reporting & Performance Analysis

• Track and analyze organic search performance across facility websites
• Monitor keyword rankings, traffic, and engagement metrics
• Identify trends, insights, and growth opportunities
• Prepare monthly reports highlighting:
• Organic traffic performance
• Keyword ranking movement
• Top-performing pages and blog content
• Strategic recommendations and next steps

SEO Strategy Support

• Assist in developing and executing SEO strategies across multiple locations
• Provide keyword insights, topic recommendations, and content planning support
• Contribute to content calendar development and campaign planning
• Analyze competitor activity and industry trends to inform strategy
• Collaboration & Cross-Team Support
• Work closely with marketing, content, web, and social teams
• Participate in regular SEO and project meetings
• Communicate progress, insights, and recommendations clearly Support alignment of SEO initiatives with broader business goals

Qualification

Education and/or Experience

• Bachelor's degree in marketing, communications, related field or equivalent experience
• 2-4 years of hands-on SEO experience
• Experience with on-page SEO, content optimization, and keyword research
• Familiarity with SEO tools such as BrightEdge, SEMrush, Screaming Frog, or similar
• Experience with Google Analytics and Google Search Consol
• Basic understanding of technical SEO concepts and websit structure
• Experience working in CMS platforms (WordPress preferred)
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills

Preferred Qualifications

• Experience in healthcare, senior living, or multi-location SEO environments
• Familiarity with content management and editorial workflows
• Understanding of local SEO best practices
• Exposure to technical audits and SEO reporting frameworks
• Knowledge of ADA/web accessibility and how it relates to SE

Physical Demands

• Frequent use of hands and fingers for typing, navigating software platforms, and operating digital tools
• Occasional standing, walking, or moving within the office or facility settings
• Lifting or carrying light materials such as laptops, documents, or presentation materials (typically up to
• 10 pounds)
• Occasional travel to facilities, meetings, or events, which may require driving or other transportation
• Visual acuity sufficient to review digital content, analytics dashboards, and design elements on screens

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually low to moderate.

Additional Information

Note: Nothing in this job specification restricts management's right to assign or reassign duties and responsibilities to this job at any time. Critical features of this job are described under various headings above.

They may be subject to change at any time due to reasonable accommodation or other reasons. The above statements are strictly intended to describe the general nature and level of the work being performed. They are not intended to be construed as a complete list of all responsibilities, duties, and skills required of employees in this position.

Pay Range: $80,000 - $84,000

Join PACS: Elevate Healthcare with Us!

PACS is elevating healthcare by revolutionizing our approach to leadership and quality care. Guided by our core values of love, excellence, trust, accountability, mutual respect, and commitment, we strive to foster a culture of compassionate care within our teams and the communities we serve. As we grow rapidly, exciting opportunities await you to engage in impactful projects and contribute valuable insights to stakeholders nationwide.

If you're ready to make a difference and embrace our mission of creating real change, we invite you to join us at PACS. Together, let’s shape the future of healthcare!

Join Our Team and Thrive!

At PACS, we believe our employees are our greatest asset. That’s why we offer an exceptional benefits package designed to enhance your well-being and support your lifestyle.

Our Comprehensive Benefits Include

• Health Coverage: Enjoy medical, dental, and vision plans to keep you and your family healthy.

• PTO and Vacation: Benefit from generous paid time off and holidays to relax and recharge.

• Financial Wellness: Take advantage of Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to manage your healthcare expenses effectively.

• Retirement Planning: Secure your future with our 401(k) plan, complete with company contributions to help you build your retirement savings.

• Support When You Need It: Our Employee Assistance Plan (EAP) provides confidential support for personal and professional challenges.

Join us at PACS and take advantage of a workplace that truly values you!

We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of every race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, and any other protected characteristic. Employment decisions are based on qualifications, merit, and business needs.