The Calix platform enables Communication Service Providers (CSPs) of all sizes to transform and future-proof their businesses. Through real-time data, automation, and actionable insights delivered via Calix One — our cloud-first, AI-powered platform — CSPs can simplify operations, collapse cost, and accelerate innovation. Calix One brings together the automation of everything and the experience of one, empowering customers to deliver differentiated subscriber experiences while driving acquisition, loyalty, and revenue growth. This is the Calix mission: to enable CSPs of all sizes to simplify, innovate, and grow, strengthening both their businesses and the communities they serve.
We’re at the forefront of a once in a generational change in the broadband industry. Join us as we innovate, help our customers reach their potential, and connect underserved communities with unrivaled digital experiences.
We are seeking an experienced SEO and CRO Specialist with a strong focus on data-driven decision making to develop and execute our SEO roadmap and drive organic growth and conversions. The ideal candidate will have deep technical experience and will own execution of the SEO and CRO roadmaps to improve our website online visibility, organic search rankings, and goals to convert a higher rate of web visitors into orders and revenue. This individual will report to the Digital Marketing Manager and will be responsible for analyzing performance and collaborating with cross-functional teams including Demand Gen , Product and Web Production.
What You'll Be Doing
Develop SEO and CRO Roadmap:
- Working along-side the Digital Marketing Manager, build comprehensive, data-driven SEO roadmap that aligns with business objectives, focusing on measurable improvements in organic traffic, keyword rankings, and conversions. Ensure alignment between SEM, SEO and other Paid Media efforts.
Data Analysis And Reporting
- Leverage advanced analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, Google Search Console, Adobe CJA) to track key metrics, conduct in-depth performance analysis, and identify trends. Provide actionable insights that drive optimization efforts and demonstrate ROI.
SEO Performance Dashboards
- Create and manage real-time dashboards using tools like Google Data Studio, Tableau, or Power BI to continuously monitor SEO KPIs such as organic search traffic, rankings, click-through rates (CTR), conversion rates, and bounce rates. Deliver insights to key stakeholders regularly.
Competitor And Market Analysis
- Perform in-depth competitive analysis using data to benchmark performance, identify gaps in the market, and leverage opportunities to outperform competitors in organic search results.
User Testing And Experimentation
- Implement A/B tests and multivariate experiments to optimize SEO tactics such as meta titles, descriptions, page layouts, and content strategies. Use statistical data to measure the effectiveness of these experiments and refine strategies accordingly.
- Technical SEO and Site Audits: Conduct comprehensive technical audits to ensure the site meets best practices for SEO, including crawling and indexing, mobile optimization, site speed, and structured data. Work with development teams to fix technical issues and improve site architecture based on data insights.
Automation And Scalability
- Implement AI SEO automation tools and AI processes to streamline repetitive tasks like reporting, keyword tracking, and technical audits. Scale SEO initiatives across different regions or product lines using automated and AI solutions.
Keyword Research & Predictive Analysis
- Use advanced AI keyword research techniques combined with forecasting and predictive analysis to uncover new ranking opportunities and inform content strategy. Track keyword performance to adjust tactics dynamically.
Improve Domain Authority
- Analyze and remove negative impacting backlinks. Acquire high-quality backlinks from reputable sources, which will boost your domain authority score
On-Page SEO
- Oversee optimization efforts for individual pages, ensuring proper use of keywords, optimizing meta tags, headings, images, and internal linking.
Cross-Functional Collaboration
- Work with cross-functional team members, developers, designers, and content creators. Collaborate with IT, sales, marketing, product, and business units to understand business needs and prioritize SEO & CRO efforts
Education And Qualifications
- Bachelor's degree in computer science, business, finance, economics, data science or a related field.
- 3+ years of progressive experience driving SEO strategy and generating significant organic growth in other B2B organizations.
- Expert in SEO and analytics tools (e.g., Google Analytics, BrightEdge, Semrush, Ahrefs, Moz, Screaming Frog), as well as data visualization platforms (e.g., Google Data Studio, Tableau, Looker Studio, Power BI).
- Proven results with driving traffic and SEO improvements to support B2B endeavors
- Experience with user-testing and a/b testing tools like Adobe Target
- Experience in AI and machine learning applications in SEO as well as international/multi-language SEO
- A result-oriented, self-starter, able to manage multiple projects effectively
- Excellent communication skills
Preferred Attributes
- Proven ability to manage projects and interface between cross-functional teams
- Leadership experience in mentoring and developing team members
- Experience in leading Conversation Rate Optimization roadmaps and best practices
- Must be a self-starter with an entrepreneurial mindset
Work Environment
- This is a hybrid role based in Bengaluru, IN
- 2-3 days in Office