Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
Kepler prides itself on being a great place to work.
AI Optimization (AIO) Director; Search+ Center of Excellent (COE)
The SEO/AIO Director at Kepler will be responsible for contributing to and executing on the Center of Excellence’s Search+ vision, specific to the impact of AI LLMs on organic search and AI-driven discovery. The role plays a critical part as a thought leader in support of Kepler’s Client Solutions team and our clients, often as a leading voice in agency strategy and capabilities, partnership development/management, business development, innovation, best practice implementation, standardization, product development, and more.
This role reports directly to Kepler’s Search+ COE Associate Vice President and offers the opportunity to directly inform Kepler’s AI, SEO, and broader search strategy and products. At Kepler, we believe that integrated Search teams that have both paid and organic expertise on hand will drive the best success for clients.
Candidates should have 10+ years of organic search experience and have the ability to immediately add value for teams in need of search and SEO/AIO expertise and consultation.
About the Role:
We are seeking an innovative and results-oriented digital professional to spearhead AI Optimization (AIO) initiatives. This is a pivotal, newly defined role focused on strategically positioning our client’s brands, products, and services for optimal discovery, interpretation, and recommendation by artificial intelligence systems. As AI models increasingly influence consumer purchasing decisions, potentially through agentic AI assistants, ensuring our brand is accurately and favorably represented within these systems is critical.
A successful candidate will possess a unique blend of technical, hands-on-keys SEO knowledge and a clear stance on emerging thought leadership around AI in search. They will have a strong grasp of current and emerging AI technologies and have documented success in growing brands’ organic presence.
In this role, you will be responsible for developing and executing a comprehensive strategy alongside the Search+ COE lead to create and deploy a holistic Search+ approach for all client teams. There will be ongoing client allocations as the SEO Director.
This role supports Kepler’s client teams as a search marketing expert, driving strategy, optimization, and adherence to best practices through consulting, training, and 3p tool adoption. It involves collaboration with product and partnership teams to advance Kepler's search capabilities, including innovation in tools like the Kepler Intelligence Platform. The position also plays a key role in thought leadership, onboarding, standardization, and cross-functional initiatives to strengthen search performance across the organization. Additionally, it requires active participation in Culture and Inclusion efforts as part of leadership responsibilities.
Key Responsibilities:
The Search+ COE will partner with other Kepler COE leads where there is overlap (eg. Social, Video, Commerce), and the COE lead will be trusted to delegate responsibilities as needed within their COE.
Desired Skills and Experience:
Total Compensation:
Benefits:
$140,000 — $160,000
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