Senior SEO & GEO Manager (f/m/d)

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades – together, with modern software and smart AI solutions.
We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work.
Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities.
We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow.

YOUR MISSION AT PLANCRAFT

As a Senior SEO/GEO Manager (f/m/d), you drive plancraft's long-term organic growth by building industry-leading SEO and GEO capabilities that maximize our visibility across both traditional search engines and AI-powered discovery platforms. You develop scalable strategies, own technical excellence, and continuously experiment with new approaches to help more tradespeople discover p

plancraft across every stage of their buying journey.

Your Responsibilities

• Own and execute plancraft's global SEO and GEO strategy, driving sustainable organic growth across traditional search engines and AI search platforms such as ChatGPT, Gemini, Claude, Perplexity and Copilot.

• Lead the technical SEO roadmap by identifying optimisation opportunities, conducting audits and partnering with the Website Manager to improve crawlability, indexation, structured data, Core Web Vitals and overall search performance.

• Develop and execute a scalable content strategy, including keyword research, topic clustering, search intent analysis and content optimisation to strengthen plancraft's topical authority.

• Define and implement international SEO strategies together with Country Managers to maximise organic growth across local markets.

• Measure, analyse and continuously improve SEO and GEO performance through clear KPIs, dashboards and ongoing experimentation.

• Partner closely with Product, Product Marketing, Brand & Content, Website and Performance Marketing teams to embed SEO and GEO best practices across the organisation.

• Act as plancraft's subject matter expert for SEO, GEO and AI search, proactively identifying new opportunities and translating industry developments into measurable business impact.

Must-haves:

• 5+ years of hands-on SEO experience with strong expertise in technical SEO, international SEO, content strategy and on-page optimization, ideally within B2B SaaS

• Hands-on experience optimizing visibility across AI-powered search platforms and Generative Engine Optimization (GEO)

• Advanced experience with tools such as Google Search Console, Google Analytics 4, Semrush and Screaming Frog

• Strong analytical mindset with the ability to translate data into measurable business impact.

• Experience developing SEO-driven content strategies based on keyword research, topic clustering and search intent

• Excellent stakeholder management and communication skills across cross-functional teams.

• Strong ownership mentality and a passion for experimentation, continuous learning and optimization

• Strong communication skills in English and German (C1/C2 level)

Nice-to-haves:

• Experience in a high-growth B2B SaaS environment.

• Experience with GEO monitoring platforms such as Profound or similar tools.

• Experience with programmatic SEO, semantic SEO or automation using Python, SQL or APIs.

• Familiarity with Webflow CMS and modern website architectures.

• Experience using AI tools and workflows to improve SEO research, content strategy and operational efficiency.

WHY PLANCRAFT?

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team event weeks per year, casual monthly on-site and remote formats, and a strong recognition culture where we regularly celebrate both the big and small wins together.

• Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.

• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.

• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.

• Tech & Tooling: You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.

• Flexibility: Whether Hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. And if you need a change of scenery, working abroad worldwide up to 2 months is always an option.

• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) plus Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.

• Mobility: You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.

• International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.

We’re #stoked to shape the future, #together as a team, and #humble in our mission to support the builders of tomorrow. For a first impression of us, take a look at our Instagram and LinkedIn page.

Diversity makes us better.
We welcome people of all backgrounds, identities, abilities, and experiences, and we believe that different perspectives lead to better ideas, stronger products, and a healthier workplace. If you’re excited about our mission but your experience doesn’t align perfectly with every requirement, we encourage you to apply anyway. You might be exactly who we’re looking for.

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On the application process
We want your candidate experience with us to be smooth, transparent, and enjoyable. We aim to get back to you regarding your application within 5 business days. Our interview process typically takes about 4 weeks from start to finish, though this may vary by role. You can learn more about our process here. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to make it work for you.

Note on creating a test account:
If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade. This ensures that our sales team does not mistakenly register you as a craft business and reach out to you unnecessarily.