The Senior Regional Product Marketing Manager is responsible for leading marketing strategy and execution for Soft Tissue Solutions. This role develops and executes omni-channel brand strategies, regional commercial plans, and portfolio growth initiatives aligned to business objectives, revenue targets, and market development priorities.  

Soft Tissue Solutions leverages diverse technology platforms to deliver a portfolio of advanced products for soft tissue reconstruction across multiple sites of care and surgical specialties. The Senior Regional Product Marketing Manager is expected to shape short- and long-term strategies that increase revenue, deepen market penetration, strengthen sales execution, and improve customer engagement in the U.S. tissue reconstruction market.  

This senior-level role serves as a strategic partner to the Leadership Team, Sales, Medical Affairs, R&D, Regulatory, Professional Education, Market Access, Sales Training, Enterprise Marketing, Global Marketing, and other cross-functional partners. The position requires strong commercial judgment, data-driven decision making, influence without authority, and the ability to convert market insights into clear priorities, scalable programs, and measurable business impact. 

SUPERVISION RECEIVED 

Under supervision of the Senior Marketing Manager, Soft Tissue Solutions, TR 

SUPERVISION EXERCISED 

N/A 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. 

• Lead development and execution of regional marketing plans aligned to business objectives and revenue targets. 

• Define strategic product line priorities by evaluating competitors, market share, and industry trends; maintains and shares competitive analyses to keep stakeholders informed. 

• Develop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework required for product promotion, training and education.   

• Support development of sales training plans and events for Soft Tissue Solutions in close collaboration with sales training department. Deliver product training to sales representatives. 

• Works collaboratively with Global Marketing and other related departments to ensure products are optimally positioned in the market.  

• Lead the development and execution of an innovative, data‑driven digital strategy, collaborating with Corporate Marketing to drive measurable growth, engagement, and brand impact 

• Develop, continuously monitor and disseminate unit demand forecasts, working collaboratively with other departments to ensure product availability throughout the lifecycle of assigned product(s). 

• Help prepare and manage revenue forecasts and OpEx budgets related to assigned product line(s) on an annual and quarterly basis. 

• Support the Company’s medical education initiative by assisting in the preparation and implementation of surgeon training courses which may include didactic and cadaver labs. 

• Plan, execute and/or participate in designated tradeshows and conferences, partnering with partnering with appropriate stakeholders to ensure the company and products are positioned appropriately. 

• Maintain up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, professional education events and maintaining regular contact with industry experts and trade organizations etc.  

• Establish and maintain professional relationships with internal and external (ie, customers) stakeholders to stay abreast of market trends.   

• Routinely interface with the managers/directors of other product lines offered by the company to fully understand the relationships within the Tissue Reconstruction portfolio of products. 

• Work closely with global marketing to provide field and competitive insights, and input on new products and evidence generation plans as needed. 

• Collaborate with global marketing on new product and Clinical Evidence launches to ensure seamless transition from development to market launch. 

• Performs other duties as required. 

MINIMUM QUALIFICATIONS 

• Bachelor’s degree in marketing, engineering or related discipline. MBA preferred 

• Minimum of 5-7 years marketing experience in the medical device or closely related industry 

• Direct marketing experience with regenerative tissue/wound reconstruction a plus 

• Ability to develop comprehensive strategies across therapeutic areas, aligning cross functional partners 

• Understanding of the hospital inpatient and outpatient care setting reimbursement landscape 

• Created components of comprehensive marketing plans  

• Effectively worked with both direct and indirect sales force to achieve results 

• Implemented elements of brand positioning strategies that resulted in incremental demand for products 

• Demonstrated project management and excellent written and verbal communication skills are necessary 

• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis 

• Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education) 

• Ability to travel 30% of time 

SKILLS  

• Advanced knowledge of contemporary marketing practices, commercial strategy, and medical device market dynamics.  

• Strong financial, statistical, and business analytics capability, with ability to turn data into clear recommendations.  

• Excellent written, verbal, and presentation skills for executive, sales, clinical, and cross-functional audiences.  

• Ability to motivate, influence, and align cross-functional teams without direct authority.  

• Strong influencing, negotiation, prioritization, and decision-making skills.  

• Strong project management skills with ability to manage multiple priorities, timelines, vendors, and stakeholders.  

• High degree of ownership, accountability, business judgment, and comfort operating in ambiguity.  

• Ability to synthesize complex clinical, competitive, customer, and financial information into practical commercial actions.