About HappyCo

At HappyCo, we help property management teams deliver exceptional resident experiences through powerful software that connects data, insights, and people. We’re a passionate, customer-obsessed team that believes great technology should make life easier — not harder.

If you thrive at the intersection of storytelling, strategy, and collaboration, this is your opportunity to help shape how HappyCo’s products are positioned, launched, and loved in the market.

The Opportunity

As Senior Product Marketing Manager, you’ll own how HappyCo shows up in the market. You’ll lead strategic positioning, craft compelling product narratives, and drive go-to-market success for our product portfolio. This role sits at the center of Product, Sales, and Marketing — ensuring our value is clearly articulated, deeply understood, and powerfully delivered to our customers.

Responsibilities

• Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product lines
• Own GTM strategy and execution for new product launches (including Procurement and Site Visit), from launch brief through enablement materials
• Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis
• Create sales tools — battlecards, pitch decks, pricing guides, and talk tracks — that align with current messaging and accelerate conversion
• Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases
• Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates

What We Think You Need to be Successful

• 5+ years of B2B SaaS product marketing experience, with a track record of owning full GTM launches end-to-end
• Exceptional messaging and storytelling skills — you can translate complex product capabilities into customer-centric narratives
• Proven ability to influence without authority across Product, Sales, and Marketing
• Experience conducting competitive analysis, customer interviews, and market research to inform positioning
• Comfort working in a fast-moving, ambiguous environment with a strong bias toward action and clarity

Keys to Optimum Happiness at HappyCo

• Thrives in ambiguity and proactively builds clarity
• Focuses on long-term impact over quick wins
• Enables others through systems, not mandates
• Leverages technology and AI to empower people and simplify complexity
• Embraces the challenges and rewards of growing in a scaleup environment