Senior Director Product Marketing

Description

Senior Director, Product Marketing — Cybersecurity

About the Role

We are looking for a seasoned Senior Director of Product Marketing to lead go-to-market strategy for our cybersecurity product portfolio. This is a highly visible, cross-functional leadership role that sits at the intersection of product, sales, and marketing. You will own how our solutions are positioned, messaged, and brought to market — translating complex security capabilities into compelling narratives that resonate with CISOs, security engineers, and enterprise buyers.

You will manage a team of product marketers and work closely with product management, demand generation, field sales, and executive leadership to accelerate pipeline and revenue growth.

What You'll Do

Own the Narrative

Define and own the product marketing strategy for our cybersecurity portfolio, including positioning, messaging frameworks, and competitive differentiation

Develop a deep understanding of the vendor landscape, buyer personas, and market dynamics to inform product positioning and GTM motions

Build and maintain a compelling corporate narrative that spans product lines and resonates across buyer segments

Craft the narrative for strong POVs that challenge the status quo and speak to the future of where AI and cyber security are going

Be in the Field

Develop deep, direct relationships with CISOs and security leaders to pressure-test messaging – this role isn’t for someone who wants to sit on the sidelines

Act as a company spokesperson: develop and deliver our POV at RSA C , Black Hat, customer summits, and analyst events

Bring field intelligence back to shape positioning, content, and product roadmap input , using the lens of how buyers buy and sellers sell to drive decisions

Build and Run a High-Performance Team

Manage and grow a team of 4–7 product marketers; set a high bar for craft, speed, and business impact and manage and coach effectively to drive business results

Run a tight operating cadence: quarterly messaging reviews, competitive updates, field feedback, launch retrospectives, and win/loss analysis

Foster a culture where the team spends time with customers and prospects

Embed AI into how your team works: content generation, personalization at scale, competitive monitoring, and sales tool development

What We're Looking For

Experience

10+ years of B2B marketing experience, with at least 6 years in product marketing and 3+ years managing teams

Deep cybersecurity domain expertise — you can hold your own in a technical conversation about cloud security, data security posture management (DSPM), identity, email security, etc.

Experience marketing to enterprise security buyers

Track record of building and landing category-defining narratives at a high-growth security company

Skills & Mindset

Exceptional written and verbal communication , especially with executive- level audiences

Strong strategic thinking with the ability to synthesize market data, customer insights, and product capabilities into crisp positioning

Comfort operating at both the strategic and tactical levels; not afraid to get hands on

AI- first : you use AI tools every day, have strong opinions about where they add value in marketing workflows

Prioritizes ruthlessly: you know the difference between important and urgent, and you protect your team's focus accordingly

We invite you to check out our Instagram Page to gain further insight into the Varonis culture!

@VaronisLife

Varonis is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics

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