Senior Director, GTM Product Marketing

Braze is the leading customer engagement platform, helping the world's most ambitious brands build absolutely engaging relationships with their customers. From cross-channel messaging and journey orchestration to AI-powered experimentation and optimization, we put market-leading AI in the hands of marketers in one of the most dynamic categories in software. We're growing fast and expanding globally, and this role sits right at the center of how we bring that innovation to market.

Our core Product Marketing team defines how the world understands our products. This role is about what happens next: turning that messaging and positioning into a field narrative that wins. You'll be the connective tissue between Product Marketing and the GTM organization — the person who makes sure everything we bring to market is visible, understandable, and sellable across Sales, Sales Engineering, Customer Success, and Partnerships.

This is a player-coach role. You'll lead a small, agile team of GTM PMMs while staying hands-on in the work yourself — and you'll have the runway to grow that team and your scope as Braze scales globally.

WHAT YOU'LL DO

• The field narrative: Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation — by persona, segment, and stage of the funnel
• The playbook, and how product information reaches the field: You own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels that ensure every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives
• Technology & services delivery partner GTM: Own how we go to market with our technology and services delivery partners — enabling them on our products and narrative, partnering strategically on launches and programs, building joint go-to-market motions, and aligning priorities so that our success and our partners' success reinforce each other
• Braze Services Marketing: Own the GTM narrative for our in-house services — support, onboarding, and education — and articulate the distinct value of Braze-delivered services to our customers as a meaningful differentiator
• A small, agile, growing team: Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over time
• Partner with field leadership every day. Work hand-in-hand with Sales, Solutions Consultants, and CS leaders to understand where deals stall, what reps need, and how to translate product value into language that moves opportunities forward
• Translate complex technology into the language of our buyers — and coach the field to do the same: You make hard things simple without making them shallow
• Use AI as a force multiplier — judiciously: You're AI-literate and fluent in how AI is reshaping both martech and the practice of marketing. You know when AI meaningfully accelerates the work and when human judgment has to lead
• Prioritize ruthlessly: Focus your team's energy on the narratives, launches, and plays that move the needle for the business — and have the judgment and the spine to say no to the rest
• Spend time with customers: You treat customer time as a priority, not a luxury, and you bring what you learn back into the messaging, the playbook, and the roadmap conversation

How Success Is Measured

You can measure and report on your work, and you hold yourself accountable to business outcomes — not activity. Success in this role is measured against pipeline, product adoption, pipeline progression, and overall program impact, and you'll be expected to show that connection clearly and consistently.

WHO YOU ARE

• A marketer who loves working with Sales and Customer Success. You're energized by the field, not protective of distance from it. The field trusts you as a subject-matter expert; Marketing trusts you as a strategic, thoughtful partner
• A messaging craftsperson. You can take a positioning doc and a complex product and turn it into something sharp, memorable, and sales-ready. Strong messaging chops are non-negotiable
• Fluent in the sales motion. You understand how deals actually get done and build for the way the field really sells
• Deeply curious. You ask why. You dig into the product, the market, the competition, and the customer until you understand them well enough to make them simple
• An exceptional writer and presenter. You write with clarity and edge, and you can command a room — a sales kickoff stage, an exec readout, or a field enablement session
• Steeped in martech. You bring deep experience in the martech space, including a strong grasp of AI innovations and the competitive landscape
• A sharp prioritizer and a builder of trust across cross-functional teams
• 10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people
• A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates
• Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape
• Proven ability to translate complex technology into buyer-ready language — and to help a field organization do the same
• Experience building joint go-to-market motions with technology or services delivery partners — enabling partners, aligning priorities, and partnering on launches and programs
• Demonstrated ability to operate across functions and bring order to ambiguity
• A genuine interest in marketing as a craft

THE DETAILS

• Reports to: VP of Product Marketing
• Location: Hybrid; must be based in one of our hub cities — New York (HQ), San Francisco, Chicago, or Austin
• Travel: Up to 30%

HOW WE WORK

We move fast, we work hard, and we love our jobs. If that sounds like your kind of team, we'd love to meet you.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $166,000 and $249,000/year, with an expected On Target Earnings (OTE) between $191,000 and $287,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

#LI-Hybrid