Senior Copywriter

About us

Yodeck is a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck’s affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 200,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster!

About the role

We are looking for an experienced, strategic, and creative Senior Copywriter to help shape how Yodeck communicates with customers, partners, prospects, and the wider market. As a Senior Copywriter, you will play a key role in developing compelling, customer-focused content that strengthens Yodeck's brand, supports marketing initiatives, communicates product value, and drives business growth. You will own the creation and editorial quality of written content across multiple channels, ensuring every piece reflects our brand positioning, tone of voice, and messaging framework. Reporting to the Brand & Communications Team Lead, the Senior Copywriter collaborates with cross-functional stakeholders to deliver impactful content across multiple channels, supporting brand awareness, product communication, customer education, customer engagement, and lead generation initiatives.

Responsibilities

Content creation

• Create high-quality, audience-focused content across multiple channels and formats, including website content, landing pages, blogs, email campaigns, newsletters, social media, advertising, video and podcast scripts, webinars, customer stories, case studies, event materials, sales enablement assets, product communications, and thought leadership.
• Develop messaging and content that supports strategic marketing initiatives, including product launches, growth campaigns, website initiatives, employer branding, community and academy initiatives, webinars, podcasts, and external communications.
• Translate complex product features and business concepts into clear, engaging, customer-focused messaging tailored to different audiences, industries, and stages of the customer journey.
• Collaborate with cross-functional teams to develop content that supports business objectives, campaign planning, and creative storytelling while ensuring consistency with Yodeck's brand positioning, tone of voice, and messaging framework.
• Repurpose and optimize content across multiple channels to maximize reach, engagement, and business impact.

Content quality and optimization

• Review, edit, and refine content to ensure accuracy, consistency, readability, and alignment with Yodeck's editorial standards and brand guidelines.
• Apply SEO and GEO best practices to create discoverable, high-quality content, collaborating closely with the SEO team to align with search strategy, user intent, and evolving AI-powered search trends.
• Monitor content performance and continuously improve content based on data, audience insights, stakeholder feedback, and emerging content marketing best practices.
• Leverage AI-assisted content workflows to improve research, ideation, drafting, editing, and content production while maintaining high editorial standards.