As a Senior Content Planner, you will bridge the gap between high-level business goals and creative execution. Operating at the intersection of consumer insights, cultural trends, and performance data, you will craft data-informed content strategies for our diverse portfolio of clients. You will work directly with Sales, Account Management, and Creative teams (designers, producers, and creators) to turn communication objectives into high-impact campaigns that drive measurable growth
What You’ll Do
Develop content strategies that support brand objectives.
Translate consumer insights, cultural trends, and performance data into actionable content opportunities.
Build content plans and calendars around key business moments, campaigns, and promotional periods.
Plan channel strategy based on market behavior while being knowledgeable with latest social media platform updates.
Identify opportunities to test, learn, optimize, and scale content performance using AnyMind's tools and data.
Develop campaign concepts for Digital Marketing brands.
Create content frameworks, narratives, and marketing mix concepts.
Ensure creative recommendations balance audience relevance with business impact.
Write copy that matches brand tone and personality
Shape content plans that drive awareness and engagement.
Develop approaches for social content, creator collaborations, and campaigns
Stay ahead of platform shifts, creator behavior, and emerging content formats.
Serve as an expert content planner collaborating with the DM business unit.
Partner with other creatives to deliver high-quality work.
Maintain strategic rigor, consistency, and quality across all content outputs.
Individually support the growth and development of the wider content team.
Potentially grow your own team as the business grows.
Who You Are
Have 4+ years of experience in content planning, social media, digital marketing, or a related field.
Know how to build content strategies that support both brand and business objectives.
Can turn consumer insights, trends, and performance data into actionable opportunities.
Have experience developing campaigns from planning through production.
Are a strong storyteller and presenter who can influence stakeholders and align teams.
Are comfortable using data and analytics to inform decisions and optimize performance.
Can move between big-picture thinking and hands-on problem solving.
Stay curious about culture, consumer behavior, emerging platforms, and new content formats.
Have experience in social media, creative studio, or digital-first environments.
Why You'll Love It
Competitive Salary
Performance Review (2 times per year)
Performance Bonus (1 time per year from 0.5-month to 3-month salary amount) applied after probation
Annual Paid Leave (15 days)
HMO (200K Gold Package)
Monthly, Quarterly, Annual MVP Awards
Macbook will be provided
Monthly, Quarterly, and Annual local awards
Annual Global Awards (Can win up to 2,000 USD)
All-Hands All Accomodation and Travel Expenses Paid Trip to Once A Year to another country
Work in professional and dynamic environment
Good chance to explore new trends in a digital market
Opportunity to learn most advanced advertising technology platforms