Duties / Responsibilities 

1. Product Positioning & Messaging Support 

• Contribute to the development and maintenance of product positioning and messaging frameworks in partnership with Product Marketing Managers 

• Help translate product capabilities, use cases, and differentiators into clear, buyer-ready value propositions for relevant personas and segments 

• Maintain working knowledge of messaging frameworks across the product portfolio, ensuring all content output is aligned to approved positioning 

• Support the ongoing refinement of messaging as products evolve, market conditions shift, or new competitive intelligence emerges 

• Assist PMMs in preparing messaging documentation, positioning briefs, and internal reference materials for use across sales, demand generation, and campaign teams 

2. Content Creation 

• Produce a broad range of external-facing content assets including website copy, solution briefs, blog posts, case studies, product one-pagers, email copy, and social content 

• Write and coordinate production of product video scripts, demo narratives, and multimedia content briefs in partnership with Creative and Digital teams 

• Develop sales enablement content including battle cards, objection handling guides, competitive comparison documents, and product FAQs 

• Create middle and bottom of funnel assets including ROI guides, business case frameworks, comparison pages, and nurture sequences that support pipeline conversion 

• Ensure all content accurately reflects product capabilities, approved messaging, and brand voice, and is optimized for the relevant buyer audience and stage 

• Maintain and update existing content assets as products evolve, campaigns change, or messaging priorities shift 

3. Demand Generation & Campaign Support 

• Work closely with Demand Generation teams to develop campaign content aligned to specific product lines, segments, and buyer stages 

• Support integrated campaign execution by producing the content assets required across email, web, paid, and event channels 

• Contribute to landing page copy, campaign messaging, and promotional content for product-led campaigns and seasonal initiatives 

• Monitor content performance in partnership with Demand Generation and apply insights to improve asset quality and relevance over time 

4. Product Launch & Release Marketing 

• Act as the marketing execution resource for product launches, upgrades, and releases assigned by the PMM team 

• Support PMMs in developing and executing the marketing launch plan, coordinating relevant content, campaign, digital, and creative workstreams 

• Project manage marketing launch activities, maintaining clear timelines, tracking task completion across contributing teams, and flagging risks proactively 

• Produce launch-specific content including announcement copy, launch emails, updated website pages, release notes copy, and client communications 

• Coordinate with Product Management to understand release scope and ensure marketing assets accurately reflect new capabilities and positioning 

• Support internal launch readiness by producing sales briefings, enablement updates, and internal communications relevant to each release 

5. Client Communications 

• Develop client-facing communications for product updates, upgrades, and releases, ensuring accuracy, clarity, and appropriate tone for existing customer audiences 

• Work with Customer Success and Product Management to understand the client impact of product changes and translate this into clear, benefit-led communications 

• Contribute to client engagement content including product newsletters, feature spotlight copy, and in-product messaging where relevant 

6. Market & Competitive Intelligence 

• Work with product marketing managers to help develop and maintain an informed understanding of industry trends, competitor capabilities, and customer needs within the GTM segments supported by this role 

• Conduct regular competitive monitoring across assigned segments, tracking competitor positioning, messaging, product updates, and go-to-market activity 

• Share relevant market and competitive intelligence with Product Management, Sales, and Marketing stakeholders in a timely and structured way 

• Contribute to the development of competitive battlecards, win/loss insights, and segment-specific positioning updates informed by market research 

• Support PMMs in preparing for analyst interactions, industry events, and thought leadership activities by providing relevant market context 

7. Cross-Functional Collaboration & Execution 

• Work closely with Product Marketing Managers to receive direction, understand campaign and launch priorities, and execute to a high standard across all assigned workstreams 

• Collaborate with Creative Studio, Digital, Demand Generation, and regional marketing teams to ensure content integrates effectively with broader marketing execution 

• Liaise with Product Management and subject matter experts to validate technical accuracy across all content and communications 

• Coordinate with regional and field marketing teams to support localization and regional adaptation of core product content where required 

• Maintain clear communication with the Content Manager on workload, priorities, timelines, and any risks to delivery 

8. Planning & Governance 

• Manage a varied personal workload across multiple product lines, content types, and concurrent projects simultaneously 

• Maintain visibility of project status through shared tracking tools and content calendars, ensuring all stakeholders have accurate delivery information 

• Ensure all output adheres to MRI's brand voice, messaging frameworks, and content quality standards 

• Contribute to continuous improvement of content production workflows, briefing practices, and launch execution processes 

Required Skills / Abilities 

Experience & Expertise 

• 3-6  years of experience in product marketing, B2B content marketing, or a closely related marketing discipline within SaaS, enterprise software, or technology sectors 

• Demonstrated ability to produce commercial, buyer-focused content across a range of formats including collateral, website copy, email, and sales enablement materials 

• Exposure to product launch or go-to-market execution, with an understanding of how marketing, product, and sales teams collaborate around a release 

• Experience contributing to or working within product messaging and positioning frameworks, with the ability to apply them accurately across content output 

• Familiarity with competitive research and market monitoring, with the ability to synthesize findings and communicate them clearly to internal stakeholders 

• Familiarity with SEO best practices and writing website and digital content for B2B audiences 

• Exposure to project coordination or campaign management in a multi-stakeholder marketing environment 

• Knowledge of the real estate, proptech, or enterprise software sector advantageous but not required 

Skills & Capabilities 

• Strong written communication skills with a clear, precise, and commercially focused style suited to product marketing content across multiple formats and channels 

• Commercially curious with a genuine interest in understanding products, buyers, and markets, and in translating that understanding into effective content and positioning 

• Organized and delivery-focused, with the ability to manage multiple concurrent workstreams across different product lines without losing accuracy or quality 

• Collaborative working style with the ability to take clear direction from Product Marketing stakeholders while operating effectively within a distributed global team 

• Strong attention to detail, particularly around messaging accuracy, technical content, and brand consistency 

• Self-motivated and comfortable managing a varied workload independently while maintaining quality and meeting deadlines 

• Comfortable working across time zones and adapting communication style for different regional and functional audiences 

• Familiarity with project tracking tools and content management systems an advantage