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Job Posting Location
Bangkok
Job Summary
Product Marketing Specialist
Job Description
Product Marketing Specialist
- Lead market research efforts by analyzing industry trends, customer needs, and competitor strategies.
- Identify growth opportunities, assess market size, and deliver actionable insights through detailed reports on competitor positioning, pricing, and market dynamics.
- Take ownership of product positioning by developing compelling messaging and value propositions tailored to target segments.
- Manage the creation of marketing materials and drive go-to-market strategies, ensuring timely product launches and promotional campaigns in collaboration with cross-functional teams.
- Drive sales enablement by developing high-impact sales tools, including pitch decks, case studies, and product demos.
- Lead the execution of multi-channel marketing campaigns (digital, events, PR), monitor performance, and continuously optimize ROI.
- Own marketing performance metrics by tracking key indicators (KPIs) and preparing regular reports on campaign effectiveness.
- Use insights to recommend improvements and support data-driven decision-making for future marketing initiatives.
Recruiter
Alisa Promchotchai (อลิสา พรหมโชติชัย)