• New product introduction: Define requirements for new product development and introduction. Focus on developing customer value driven solutions through close relationship with customers, sales and account teams, operations, service, ... 

• Product Market Development: Using customer and market segmentation value models, develop growth strategies for existing and future products.  

• Strategy Planning: Analyze the market and develop go-to-market models and new market strategies to grow the business worldwide. 

• Competitive Analysis: work with competitive intelligence team to develop and implement specific countermeasures tailored to the needs of the individual business segments. 

• Customer Engagements: Working in close collaboration with customers, engage with Key Opinion Leaders, build Voice Of Customers plans and coalesce the voice of customer into inputs for product marketing teams.  

• Leading without authority: drives successful project execution through indirect resource ownership, working with multiple teams and departments to meet common goals. 

• Business Success: Delivering exceptional results through differentiated customer driven solutions focusing on maximizing Return of Investment 

• Value-driven product positioning: Work with commercial team to develop clear product value propositions driven by data collection and use-case modelling against customers KPIs 

Other responsibilities: 

• Building a business cases for Annual Operation Plan with motivation to growth business 

• Feed R&D team, Product portfolio group and Product Marketing group with information and customer feedback and provide linkage to customer facing teams to drive development of differentiated solution 

• Recommend and advise on technical direction for potential applications or use of products consistent with customer requirements and feasibility. 

• Work on collaboration projects with external partners 

• Translate customer needs into workable solutions and technical specifications 

• Deliver cutting edge, specific marketing and sales collateral in collaboration with Applications development group for incorporation into marketing, sales training and sales material. 

• Follow the effective documents IMS, EMS and managing documentations 

Requirements:

• University degree in a scientific field is required. Preference for the combination of an MBA and advanced scientific degree in materials science or related fields. 

• Minimum of 3+ years marketing or sales management experience in a tech environment related to semiconductor failure analysis or other markets.  

• Proven knowledge of analytical instrumentation, high volume manufacturing of capital equipment and related commercial application techniques.  

• Proven record how to influence organization without direct authority. 

• Preference for good contact with customers in markets specific to commercial, industrial or academia. 

• Shown experience in developing business cases and successfully handling business goals. 

• Willing and able to travel internationally (25-35%)