Product Marketing Manager

Included Health is seeking a highly strategic, analytical, and creative Senior Product Marketing Manager to help shape foundational product positioning and lead high-priority growth opportunities for our Health Plan and Public Sector segments, ultimately driving higher win rates and pipeline acceleration. This role will sit within our Pursuits Studio model, where Product Marketing serves as a lead storyteller and co-strategist on complex, high-value pursuits from early engagement through pitch, proposal, and close.

In addition to developing base product narratives and sales assets for our Virtual Primary Care, Urgent Care, Behavioral Health, and Expert Medical Opinion offerings, this PMM will act as the marketing “producer” for strategic pursuits — creating the marketing plan, mobilizing the right cross-functional resources, and overseeing development of tailored deliverables that strengthen differentiation, improve deal velocity, and increase win rates. This role will partner closely with Sales RVPs, who are responsible for the overall vision and strategic direction for each pursuit.

The ideal candidate has the ability to:

• Translate complex product capabilities into clear, persuasive, data-driven stories and crisp, high-quality sales collateral that improves conversion rates through each stage of the sales funnel.

• Tailor product narratives, assets, and channel strategy to resonate with specific buyers and segments.

• Lead cross-functional teams through high-stakes, fast-moving opportunities. The PMM will work closely with the Sales, Client, Analytics, Product, Solutions Consulting, Consultant Relations, Clinical, and broader Marketing teams to support growth priorities.