The Product Marketing Manager, Channel & Strategic Partnerships will report directly to the VP of Marketing and own how Avive's story, positioning, and go-to-market strategy show up through our channel and strategic partners. As Avive scales through national distribution, retail, and training partnerships, this role becomes the connective tissue between our internal vision and the partner teams who carry Avive into their own markets.

We are looking for a Product Marketing Manager to sit at the intersection of product positioning, go-to-market strategy, and partner enablement. You will translate what the Avive Connect AED, REALConnect platform, and 4 Minute Community program actually do into messaging, content, and tools that our partners can confidently sell, train on, and represent to their customers.

As a core part of our Marketing team, you will collaborate closely with our partner organizations alongside Avive's Sales, Product, Community Programs, Customer Success and Demand Gen teams to produce high-impact, co-branded assets that influence every stage of the partner-led buyer journey, from first touch to closed deal.

The AED industry spent thirty years selling the box on the wall, and survival rates barely moved. Avive is building something different: a connected, community-based response system that puts the people using AEDs at the center of the story. This role carries that narrative into the market through our partners, while keeping it true to who Avive is.

Your work lives where product meets revenue, and where Avive meets its partners. You will take our internal positioning and translate it for partner sales teams who sell into their own audiences, whether that is a business owner thinking about workplace readiness or a public safety buyer thinking about community response. You will build the messaging, proof, and enablement that help partner reps and Avive's field teams turn interest into pipeline.

This is a strategic and deeply hands-on role. You will own a partner messaging framework one day and write a co-branded one-pager, build a partner training deck, or extract a proof point from a customer save story the next. Your work is measured by how much more credible and effective every partner-led customer conversation becomes.