By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com
About this role - Product Marketing Manager, Betting
Genius Sports is evolving from a technology and services business into a more product-led organization. Within Betting, that means helping the market understand the breadth and value of our sportsbook portfolio — from official live data and in-play products to trading automation, football propositions, BetVision, Edge and emerging AI-powered data capabilities.
We are looking for a Product Marketing Manager, Betting to help shape, launch and grow our sportsbook technology portfolio. This is a high-impact role within one of Genius Sports’ most commercially important and mature business areas, working closely with Product, Marketing, Commercial and Operations teams to bring complex betting products to market in a clear, compelling and commercially effective way.
This role is ideal for a B2B product marketer who enjoys turning complex technology into sharp positioning, clear sales narratives and practical go-to-market plans. You will support the Director of Product Marketing while owning important workstreams across product launches, sales enablement, customer insight, product adoption and market positioning.
You will play a central role in helping Genius Sports tell a stronger Betting story: not just as a trusted provider of official data, but as a technology-led sportsbook partner helping operators improve performance, increase efficiency and create more engaging betting experiences.
Responsibilities
Product positioning and messaging
- Develop clear, differentiated positioning and messaging for Genius Sports’ Betting products, translating technical product capabilities into customer-centric value propositions.
- Build messaging frameworks that help Product, Commercial and Marketing teams consistently explain what our products do, who they are for, why they matter and how they compare in market.
- Help reposition Genius Sports’ Betting portfolio around technology leadership, automation, product performance and sportsbook innovation.
Go-to-market planning and product launches
- Own and support GTM plans for key Betting product launches, releases and strategic packages across the sportsbook portfolio.
- Work with Product, Commercial and Marketing teams to define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs and campaign requirements.
- Support major product and market moments, including new football season activity, major tournaments, product releases, and flagship industry events.
Sales enablement and commercial support
- Create high-quality sales enablement materials that help Commercial teams confidently sell complex Betting products.
- Develop sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings and training materials.
- Run product training and enablement sessions for Commercial teams, ensuring sales teams understand new products, releases, positioning and proof points.
- Partner with Commercial stakeholders to understand barriers to adoption or deal progression, then create tools and messaging that help overcome them.
Customer insight and market understanding
- Build a strong understanding of sportsbook customers, operator needs, market trends and the competitive landscape.
- Conduct and synthesize customer interviews, sales feedback, surveys and market research to inform product positioning, messaging and GTM strategy.
- Act as a customer and market voice within the Marketing team, helping ensure campaigns and collateral reflect real sportsbook needs and buying drivers.
Product adoption and release communication
- Improve how new Betting products, features and releases are communicated internally and externally.
- Work with Product and Commercial teams to ensure important product updates are understood, adopted and commercialized effectively.
- Support stronger customer education and product utilization by creating clearer communications, launch materials and adoption-focused messaging.
Product expertise and cross-functional influence
- Develop a deep understanding of Genius Sports’ Betting portfolio, including how products work, where they create value, how they are sold, and how they compare to competitors.
- Build strong relationships across Product, Marketing, Commercial, Trading, Operations and BI teams.
- Contribute upstream in the product development process by helping shape target audiences, value propositions, product packaging, naming, messaging, and launch readiness.
Evidence, reporting and thought leadership
- Help build a stronger repository of case studies, customer proof points, product performance stories, and launch reports.
- Work with Marketing, Product and Commercial teams to identify customer success stories and turn them into compelling collateral, campaign content and thought leadership.
- Support post-launch and post-event reporting to show product impact, customer adoption, and commercial value.
Qualifications
- 3–5 years’ experience in B2B product marketing, product-led marketing, commercial marketing, or a related role.
- Experience working in a fast-moving technology environment such as sports betting, gaming, sports technology, SaaS, adtech, martech, data, trading, analytics or enterprise software.
- A strong storyteller who can simplify complex products and turn technical detail into clear, commercially compelling messaging.
- Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials.
- Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist.
- Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth.
- Comfortable working cross-functionally with Product, Sales, Marketing and Operations teams.
- Highly organized, detail-oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups.
- Curious, proactive, and comfortable getting into the detail of technical products, customer needs and market dynamics.
Preferred Qualifications
- Experience marketing products or services to sportsbooks, betting operators, gaming companies, leagues, sports organizations or B2B technology buyers.
- Experience bringing SaaS, data, trading, automation, AdTech, sports tech or betting products to market.
- Experience conducting customer research, sales feedback sessions, or market analysis to inform GTM strategy.
- Experience creating sales enablement programs, product training materials or product launch frameworks.
- Knowledge of sportsbook operations, in-play betting, trading, odds, official data, football products or sports betting technology is a strong advantage.
- Bachelor’s degree in marketing, business, communications, digital marketing or a related field, or equivalent professional experience.
We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required.
As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.
One team, being brave, driving change
We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.
Let us know when you apply if you need any assistance during the recruiting process due to a disability.