Product Marketing Lead, Home & Property

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

 

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Function: Product Marketing

Reports To: Senior Product Marketing Manager, Home & Property

Partners Closely With: Creative, Marketing Analytics, Product & Business Teams, Marketing Operations, Cross-Functional Marketing Partners

GEICO is looking for a detail-oriented, collaborative Product Marketing professional with 3-5 years of experience to join GEICO as a Product Marketing Lead supporting our Home and Property lines of business. As part of our Marketing flywheel model, you will help enable accurate, timely, and well-coordinated go-to-market execution while supporting a cohesive brand narrative across all customer touchpoints.

The Product Marketing Lead, Home & Property turns marketing plans into clean, well-coordinated execution — maintaining clear visibility into priorities, partnering with Marketing Analytics to translate dashboards, models, and test results into inputs the team can act on, and supporting budget tracking and reporting alongside the broader team. Working closely with the Senior Product Marketing Manager, this role helps make sure retention, lifecycle, and brand execution hold together across every touchpoint, and partners with Creative on asset reviews and briefs so work consistently answers the brief.

When this role is working well, marketing plans stay accurate and visible, performance and budget reporting are clean and dependable, and brand and retention execution feel consistent everywhere the customer meets GEICO's Home and Property lines.

Our department's hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Bethesda, MD or Manhattan, NY.

The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.

GTM Execution & Growth Support

• Maintain clear, up-to-date visibility into Home and Property marketing plans and priorities so the team can move quickly and with confidence
• Support execution that stays aligned to defined growth segments and markets
• Help teams move faster by catching errors and reducing rework before they cause delays
• Support budget tracking and reporting for the Home and Property marketing budget, working in partnership with the team and Operations on monthly reconciliation

Business Analysis & Marketing Operations

• Partner with Marketing Analytics to translate data, dashboards, and test results into clear channel and lifecycle recommendations for the team
• Proactively surface performance learnings and trends from existing dashboards and tools to influence planning and prioritization
• Maintain clean, accessible documentation and reporting inputs so tool outputs can be trusted and reused
• Support tech-enabled workflows (intake, approvals, tagging, QA) that reduce manual effort and speed execution

Retention & Lifecycle Execution

• Ensure lifecycle and retention efforts are reflected in calendars and materials
• Coordinate cross-functional workflows that support the customer experience
• Help ensure consistency across touchpoints
• Support messaging and lifecycle tactics that improve Auto attachment rates, contributing to stronger retention outcomes

Brand Consistency & Creative Partnership

• Support creative reviews and asset management, partnering with Creative to confirm work answers the brief and product needs
• Ensure executions align to approved product briefs, RTB guidance, and brand standards
• Support insight-driven storytelling through strong materials and presentations

Team Collaboration & Growth

• Enable efficient collaboration across teams and partners
• Foster strong internal engagement and information sharing
• Grow personal skills in brand, insights, and cross-functional coordination

• Are detail-oriented and thrive on keeping GTM execution accurate, timely, and well-coordinated
• Enjoy translating data, dashboards, and reporting into inputs that sharpen team decisions
• Take pride in flawless execution and coordination on retention initiatives
• Care about brand consistency and enjoy partnering with Creative to make sure work delivers against the brief
• Are comfortable supporting budget tracking and reporting in partnership with a marketing team
• Are a reliable, collaborative teammate who is eager to grow your skills in brand, insights, and cross-functional coordination

• Experience: 3-5 years in brand/product marketing, marketing coordination, or a related role
• Data & reporting fluency: Comfortable working with dashboards, reporting tools, and performance data, and translating outputs into clear, actionable inputs for the team
• Budget support: Experience supporting budget tracking, reconciliation, or reporting in partnership with a marketing or business team
• Education: Bachelor's Degree

 

Annual Salary

$73,800.00 - $115,825.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

 

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

 

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.