Product Marketing Lead, Growth

 

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™

 

 

Take the Lead
We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.

Move Fast
We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.

Better Together
We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.

Real Talk
We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.

Safety First
We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.

Spark Fun
We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

We’re looking for a Growth Product Marketing Lead to join the Tinder team.

Dating apps continue to be a connector for people who may not have otherwise met. You’ll be joining Tinder as it steers the evolution of the category to deliver on the needs of daters today, especially those who are newer or returning to dating.

As the Growth Product Marketing Lead, you’ll be at the center of how we engage consumers at scale, designing and driving forward product marketing strategy and execution across both in-app and out-of-app owned channels. This role will be critical in driving measurable results and setting up frameworks that help move curious daters through their respective journeys.

This is a highly cross-functional role across the entire org. If you’re excited about working on an app with global brand resonance and you find yourself splitting your time between flexing both your creative and analytical sides, this role could be for you.

Location: This is a hybrid role and requires in-office collaboration three days per week. This position is located in Los Angeles, CA, San Francisco, CA or New York, NY.