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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

MuleSoft is at the center of the most consequential shift in enterprise software in a decade: the move from traditional integration to an agentic, AI-native control plane that lets autonomous agents securely act across every system in the enterprise. With MuleSoft Agent Fabric and support for open agent protocols like MCP and A2A, MuleSoft is the connective tissue and integration backbone powering thousands of the world's most demanding enterprises.

We are looking for a Director, Product Marketing to own the technical narrative for MuleSoft. This is not a traditional PMM role. The right person is a technically fluent storyteller who can go from a whiteboard architecture conversation with a Distinguished Engineer to a Dreamforce mainstage keynote without losing depth, nuance, or audience. You will be responsible for the headline narrative, demos, and keynote moments that define how the market understands MuleSoft's role in the agentic enterprise.

Reasons to Join

• Impact — Your narrative will be heard by tens of thousands at Connect:AI, Dreamforce, World Tours, analyst events, and customer briefings, and will shape how Fortune 500 customers think about agentic AI and integration.

• Category-defining moment — MuleSoft is redefining what "integration" means in a world of autonomous agents. You'll be on the front lines of articulating that.

• Technical depth — You'll partner with world-class engineers, architects, and product leaders building Agent Fabric, Anypoint, and the agentic runtime.

• Executive visibility — Direct partnership with MuleSoft and Salesforce senior leadership on keynote and narrative.

• Broad exposure — Work across product, engineering, design, events, PR, AR, sales, and customer success.

• Culture — Salesforce's Ohana culture, with the pace and ambition of one of the most strategic franchises in the portfolio.

Responsibilities

Narrative & Keynote Ownership

• Develop and execute the technical narrative and keynote moments for MuleSoft across Connect:AI, Dreamforce, World Tours, TrailblazerDX, Connections, analyst summits, and executive briefings.

• Own the end-to-end keynote development process for MuleSoft segments — content, architecture diagrams, demo flow, customer proof, and on-stage delivery support.

• Translate complex technical concepts — Agent Fabric, MCP, A2A, API-led connectivity, Omni Gateway, Trusted Agent Identity, Intelligent Document Processing — into crisp, audience-appropriate stories for developers, architects, CIOs, and CEOs alike.

• Partner with senior leaders (MuleSoft GM, Salesforce CMO/CPO orgs) to craft executive presentations that reinforce MuleSoft's positioning as the agentic control plane for the enterprise.

Technical Demos & Proof

• Conceive, script, and oversee production of flagship demos that show — not tell — how MuleSoft orchestrates agents, governs APIs, and connects legacy systems to modern AI.

• Work hands-on with product, engineering, and demo engineering teams to ensure demos are technically credible, architecturally accurate, and narratively tight.

• Develop reference architectures and visual frameworks that become the canonical way the market understands MuleSoft's role in agentic AI.

Cross-Functional Leadership

• Partner with Product Management to shape positioning around upcoming releases (Agent Fabric capabilities, MuleSoft Vibes, Agent Broker, new connectors, governance features).

• Collaborate with PR, AR, content, design, events, and field marketing to ensure narrative consistency across every surface — keynote, press release, analyst briefing, blog, customer pitch.

• Lead without direct authority, driving alignment across product, engineering, marketing, sales, and executive stakeholders with conflicting needs and tight timelines.

Customer & Market Engagement

• Partner with marquee customers to surface and shape stories that prove the agentic integration thesis — co-developing case studies, keynote customer moments, and joint sessions.

• Engage directly with industry analysts (Gartner, Forrester, IDC) to influence category narratives around integration, iPaaS, API management, and agentic AI governance.

• Maintain a sharp, current view of the competitive landscape (Boomi, Workato, Informatica, Snaplogic, hyperscaler iPaaS offerings, emerging agent orchestration vendors) and translate it into differentiated positioning.

Thought Leadership

• Author and ghostwrite executive-level POVs, blog posts, bylines, and conference talks that establish MuleSoft leaders as the definitive voices on agentic integration.

• Represent MuleSoft externally when needed — on stage, on podcasts, with press, with customers.

Required Qualifications

• 10+ years of experience in product marketing, technical marketing, developer relations, solutions engineering, or executive content development in enterprise software — with a meaningful portion in technically deep roles.

• Demonstrated ability to read an architecture diagram and improve it, not just present it. Comfort with concepts like APIs, event-driven architectures, microservices, identity and access management, agent protocols, and AI/ML system design is required

• Proven track record of developing and delivering mainstage-quality keynote content for Tier 1 events, working directly with C-level or SVP+ executives.

• Exceptional storytelling skills, with a portfolio of narratives, demos, or keynote moments you can walk us through.

• Strong executive presence; comfortable being the trusted narrative partner to a GM, CPO, or CMO.

• Experience producing live technical demos — owning the script, the architecture, the failure modes, and the punchline.

• Track record of leading large, ambiguous, cross-functional initiatives with multiple senior stakeholders and tight, immovable deadlines (events don't move).

• Excellent writing skills across formats: keynote scripts, executive briefs, bylines, demo scripts, customer-facing decks.

• Proficiency in Apple Keynote, Google Slides, Figma, and modern presentation/design tooling.

• Passion for emerging technology — particularly agentic AI, LLM orchestration, integration, and API governance — and a point of view on where the category is going.

• Willingness to travel (~25%) to support global event execution.

• BS/BA required; technical degree (CS, Engineering) or equivalent technical experience preferred.

Preferred Qualifications

• Hands-on familiarity with agentic AI frameworks, MCP, A2A, agent orchestration patterns, or experience marketing AI/ML platforms.

• Experience in integration, iPaaS, or API management, or data integration product marketing 

• Prior experience as a developer, solutions architect, sales engineer, or PM that you've since translated into a marketing career.

• Experience with developer audiences and technical communities (TrailblazerDX, KubeCon, AWS re:Invent, etc.).

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $164,000 - $261,500 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $196,800 - $285,300 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.