Product Marketing Coordinator

Job Description

Hybrid: This position requires you to work on-site 3 times a week (Tue to Thu)

The role:

Product Marketing Coordinator build bridges among product development, marketing, and sales, by developing and executing 360° strategies to drive the product's value to the market. 

What you will do (responsabilities):

• Develop and execute short-, mid-, and long-term product strategies, including pricing, configurations, mix, volume, and special editions.

• Manage the 360° product strategy, covering sales performance, CRM, training, pricing, distribution, and marketing activities.

• Create product communication briefs and customer research initiatives to support business decisions.

• Monitor KPIs, market share, pricing competitiveness, sales mix, and channel performance, driving actions throughout the product lifecycle.

• Lead cross-functional go-to-market strategies, product launches, and participation in key product development forums.

• Ensure alignment with Dealer Committees, Global Product Marketing, and GMSA Product Marketing teams.

• Deliver launch support materials, executive presentations, and key business reviews.

• Support product events, product updates, and leadership decision-making processes.

Location: São Caetano do Sul/SP

Your skills and abilities (required qualifications):

• Graduation: Engineering, Administration, Marketing or related;

• Postgraduate: MBA with focus Marketing will be a differential;

• Languages: Fluent in English (mandatory) / Spanish (desirable);

• Previous experience in Product development, Planning, Marketing or Sales;

• Microsoft Office advanced knowledge;

• Availability to travel

• TOP Strengths: Action Oriented; Customer Focus; Dealing with ambiguity; Learning on the Fly; Peer Relationships and Presentations Skills.

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About GM

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Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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