Position 

We are seeking a strategic, digitally fluent content leader to drive the development, packaging, and distribution of differentiated private markets content across institutional and wealth audiences. This role sits at the intersection of investment expertise, storytelling, digital strategy, and audience engagement — translating complex private equity, venture capital, and private credit insights into compelling, audience-centric thought leadership and digital experiences. 

The ideal candidate combines deep content creation capabilities with strong editorial judgment, private markets knowledge, and modern digital marketing expertise. They will own and oversee the overarching content strategy for our private investing platform, ensuring content supports fundraising priorities, executive positioning, brand visibility, and commercial outcomes across channels. 

This individual will collaborate closely with investment professionals, fundraising teams, sales, marketing, digital, and legal/compliance partners to produce and promote high-quality multimedia content experiences that drive engagement and action. 

Core responsibilities: 

Content Strategy & Editorial Leadership 

• Own and oversee the overarching content strategy for the private investing platform, including venture capital and private credit strategies.  

• Develop and execute integrated content plans aligned with fundraising priorities, brand positioning, commercial objectives, and market opportunities.  

• Translate complex financial insights into compelling, audience-centric thought leadership and digital assets.  

• Identify timely private markets themes informed by market dynamics, news cycles, investor sentiment, and emerging industry trends.  

• Lead both planned and rapid-response platform, fund, and brand-related content initiatives.  

• Develop scalable programs that elevate the firm’s presence and investors across private markets, venture capital, and private credit.  

Content Creation & Multimedia Production 

• Produce and edit high-quality multi-format content in partnership with investment teams and senior leaders, including:  

• Articles and commentaries  

• Executive perspectives and thought leadership  

• Videos and podcasts  

• Webinars and event materials  

• Email communications  

• Social media content  

• Digital assets and promotional materials  

• Lead thought leadership publication processes and create supporting promotional assets including webpages, social posts, PDFs, summaries, short-form videos, and campaign materials.  

• Build and maintain a multimedia content library supporting private markets education, storytelling, and fundraising efforts.  

• Ensure content maintains consistent messaging, tone, and positioning across formats, audiences, regions, and channels.  

Digital Content & Experience Strategy 

• Drive digital content and experience strategy across owned and earned marketing channels.  

• Partner with digital marketing and distribution teams to maximize visibility, engagement, and amplification of content initiatives.  

• In partnership with Marketing Manager, develop integrated promotion strategies across websites, email, social media, webinars, podcasts, video platforms, and events.  

• Apply audience insights, engagement analytics, and sales feedback globally to optimize content effectiveness and distribution strategies.  

• Identify and activate net-new content opportunities informed by user behavior, search trends, engagement data, and market developments.  

• Embrace modern content workflows where seamless collaboration between people and machines is essential, including responsible use of AI-enabled content tools.  

Stakeholder & Workflow Management 

• Partner closely with investment professionals, sales leaders, fundraising teams, digital marketing, and legal/compliance stakeholders.  

• Support executive positioning efforts by helping senior leaders craft differentiated external perspectives.  

• Lead end-to-end content workflows, including:  

• Editorial planning by half year increments, capture via content plan 

• Brief development  

• Interview management  

• Drafting and editing  

• Review and feedback coordination  

• Compliance approvals  

• Distribution and performance measurement  

• Establish scalable content creation standards, guidelines, and governance processes.  

• Ensure all content meets standards for technical accuracy, investment integrity, and regulatory compliance.  

Analytics & Continuous Improvement 

• Track content performance using engagement analytics, digital metrics, campaign results, and stakeholder feedback.  

• Leverage content-as-signal thinking by identifying what audiences search for, engage with, escalate, and struggle to understand — feeding those insights back into future content priorities and broader strategic initiatives.  

• Continuously refine content strategy based on performance data, audience behavior, fundraising outcomes, and market developments. 

Qualifications  

Required Qualifications 

• 8-10 years of experience in content strategy, editorial leadership, digital marketing, or thought leadership within asset management, private markets, investment management, or financial services.  

• Strong understanding of private markets, including private equity, venture capital, private credit, fundraising dynamics, and portfolio concepts.  

• Demonstrated experience producing sophisticated multi-format financial content across written, video, audio, digital, email, social, and event channels.  

• Proven ability to translate complex investment topics into clear, compelling narratives for institutional and wealth audiences.  

• Experience leading integrated content distribution and promotion strategies across digital channels.  

• Strong stakeholder-management experience working with investment teams, sales, marketing, and legal/compliance partners.  

• Experience operating in regulated financial-marketing environments. 

Preferred Qualifications 

• Experience supporting fundraising, investor relations, or private capital formation initiatives.  

• Familiarity with podcast production, webinar strategy, video scripting, and executive communications.  

• Understanding of content analytics, audience segmentation, and performance optimization.  

• Knowledge of responsible AI use in content creation and modern AI-enabled editorial workflows.  

• Experience building scalable editorial operations and content governance frameworks. 

Skills & Competencies 

• Exceptional writing, editing, storytelling, and editorial judgment  

• Strong digital content strategy and audience engagement capabilities  

• Deep understanding of private markets and investment communications  

• Ability to balance strategic thinking with hands-on execution  

• Strong project management and organizational skills  

• High attention to detail and commitment to quality  

• Ability to manage multiple priorities in a fast-paced environment  

• Strong collaboration and influencing skills across senior stakeholders  

• Commercial mindset with an understanding of fundraising and brand objectives  

• Data-informed approach to content optimization and performance measurement