Marketing Specialist, Editorial & Content

Maersk is a global leader in integrated logistics and have been industry pioneers for over a century. Through innovation and transformation we are redefining the boundaries of possibility, continuously setting new standards for efficiency, sustainability, and excellence.

We offer

At Maersk, we believe in the power of diversity, collaboration, and continuous learning and we work hard to ensure that the people in our organisation reflect and understand the customers we exist to serve.

With over 100,000 employees across 130 countries, we work together to shape the future of global trade and logistics.

Key responsibilities:

The Marketing Manager – Editorial & Content leads the development and activation of insight-led thought leadership content across Asia Pacific, supporting customer engagement, demand generation and commercial growth.

The role shapes the regional editorial agenda, including topic selection, narrative development, content quality, governance and activation. Working with subject matter experts, research partners, agencies and marketing teams, it ensures content is relevant, differentiated and aligned with customer and business priorities.

Functional Scope

Sitting within Marketing, the role focuses on thought leadership, editorial strategy and content activation to support commercial objectives. It is distinct from Corporate Communications activities such as media relations, corporate reputation, internal communications and employer branding.

Key Accountabilities

1. Content Development & Governance
• Own and evolve Maersk APAC’s flagship “Bluepaper” content series

• Identify priority topics aligned to customer needs, market trends and business priorities

• Develop content briefs and editorial guidance

• Manage research agencies, writers, editors, translators and partners
• Ensure quality, consistency and alignment with brand standards

• Ensure content investments support regional marketing priorities and commercial objectives

2. Editorial Quality
• Understand content & media consumption habits amongst our audience and how this may differ across geographies & segments

• Shape narratives, storylines and points of view for thought leadership pieces
• Review and challenge content outputs to improve quality and impact

3. Content Activation
• Develop integrated activation strategies for thought leadership assets
• Extend content through campaigns, events, executive engagement, sales enablement and earned amplification
• Maximise return on content investment through repurposing

4. Performance & Optimisation
• Monitor thought leadership performance.
• Evaluate effectiveness against marketing objectives.
• Maintain understanding of GEO, AEO and AI-enabled content discovery.

We’re looking for

• 5+ years of experience in editorial, publishing, content strategy, thought leadership, research-led marketing or a related field.

• Proven experience developing B2B content strategies and leading thought leadership programmes.

• Experience managing agencies, editors, writers and designers.

• Experience working across regional, global or virtual teams.

• Bachelor’s degree in Marketing, Communications, Journalism, Business, Economics, English, Media, Publishing or a related discipline.

• Ability to assess content quality in English and Mandarin is highly advantageous.

• Experience in logistics, transportation, technology, consulting, publishing, media or research is preferred.
   

This role can be based in either Shanghai, China or Singapore and is open to candidates currently residing in and authorised to work in either location only.

Maersk is committed to a diverse and inclusive workplace, and we embrace different styles of thinking. Maersk is an equal opportunities employer and welcomes applicants without regard to race, colour, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, pregnancy or parental leave, veteran status, gender identity, genetic information, or any other characteristic protected by applicable law.
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