You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

About the role:

Reporting to the Director, Global Content & Media, this role is responsible for delivering high-quality content and enabling global teams to execute effectively across modern channels. 

This individual acts as a hands-on content leader and execution partner, part of an in-house team supporting the development and rollout of global content, global content standards, toolkits, and best practices. The role focuses on translating creative strategy into practical, scalable execution. 

What will you do?

Original Content Development & Production

• Lead the creation of platform-native content tailored to Meta, LinkedIn, YouTube, TikTok, Google and emerging channels as they increase in importance to the organization
• Strengthen in-house capabilities in video production and motion design, enabling faster and more flexible content creation.
• Direct and contribute to end-to-end production for motion graphics, animation and video including shooting, editing, and post-production either directly or in partnership with external vendors.
• Apply a “create once, adapt many” approach to maximize content output across formats and channels using a range of tools including Generative AI when appropriate.
• Lead, coach, and develop a team of content creators (2 direct reports), building their capability in video-first, social-first content creation.

Global Content Enablement & Execution Support

• Develop and implement global content standards, toolkits, and scalable systems that translate brand strategy into practical, easy-to-use tools for markets, ensuring consistent brand execution.
• Build and maintain content systems, including templates and asset libraries in tools like Figma, Gen Studio and DAM. 
• Help to identify common execution challenges across markets and address gaps through strategic evolution of Brand tools and practical guidance.

Quality Assurance, Brand & Compliance

• Conduct creative reviews to ensure market content meets brand, quality, and platform standards.
• Ensure content aligns with accessibility requirements and is appropriate for financial services communications.

What do you need to succeed?

• 6 to 10 years of experience in digital content production, social media, or creative development.
• 6 to 10 years of experience with Video production (shooting and editing utilizing Premier Pro)
• 6 to 10 years of experience with Motion graphics and animation (utilizing tools like Adobe After Effects)
• 6 to 10 years of experience creating platform-native content across key channels (YouTube, Meta, LinkedIn, TikTok, Google).
• Experience supporting or contributing to content toolkits, guidelines, or shared frameworks.
• Strong understanding of content performance basics and how to optimize creative outputs.
• Strong coaching mindset and ability to upskill and support others in practical execution.

Preferred Skills:

• Experience developing content for paid media environments, including Google Ads and paid social formats an asset.
• Proficiency in Figma is an asset, with experience creating templates and managing production workflows.
• Experience working in regulated environments (financial services) is an asset.

What's in it for you?

• Hybrid work environment
• A friendly, collaborative, and inclusive culture
• 20 vacation days per year
• Flexible Benefits from the day you join to meet the needs of you and your family
• Pension, stock and savings programs to help build and enhance your future financial security
• The opportunity to move along a variety of career paths with amazing networking potential
• Access to our Global Learning Centre, available 24/7 for your learning needs
• Wellness programs that support the three pillars of your health – mental, physical and financial

Recent Awards:

• We are honoured to be recognized as a 2022, 2023, 2024 and 2025 Best Workplaces in Canada by Great Place to Work® Canada
• Great Place to Work® list for Best Workplaces for #HybridWork 2022
• Great Place to Work® list for Best Workplaces for Professional Development in Canada 2022
• Named “Best Places to Work” by Glassdoor, 2021 and 2023

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.  

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [email protected].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

80,000/80 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

27/05/2026