Lead Product Marketing Manager

About Abacum

Abacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.

Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in Toronto and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.

We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.

Our mission is ambitious and we can’t do it alone - join Abacum as we build the future of Business Planning!

About the Role

We are hiring for a Lead Product Marketing Manager to own how Abacum’s product capabilities are translated into clear, compelling stories that drive adoption, conversion, and sales effectiveness.

This role focuses on product-led content, launches, demos, and enablement for core platform areas, including our portfolio of AI solutions. You will work closely with Product, Sales, and Marketing to ensure our product narrative is clearly conveyed across the website, launches, events, and customer-facing experiences.

This is a hands-on individual contributor role for someone who thrives at the intersection of product understanding, storytelling, and execution.

What You’ll Do

• Translate product functionality and brand narratives into compelling content across web pages, videos, demos, and enablement assets

• Lead launches for product releases, including messaging, launch kits, content creation and internal enablement

• Own product demos and tours, including evolving the current interactive demo experience into tighter, story-driven formats

• Partner with Sales and Solutions on demo scripts, product framing, and live demo narratives

• Support webinars, Summit, and events with product positioning and demo content

• Collaborate closely with Product to understand roadmap, priorities, and customer value

• Contribute to product-facing customer communications, including release messaging and product newsletters

• Ensure product messaging is consistent, credible, and differentiated across all touchpoints

What We’re Looking For

• Extensive experience in product marketing, product-led content, or enablement

• Strong instinct for narrative clarity and buyer relevance

• Experience owning product launches, demos, or sales enablement assets

• Comfort working directly with Product, Sales, and senior stakeholders

• Ability to operate independently with aggressive execution focus

• Experience in B2B SaaS - specifically with products for the Office of the CFO; direct finance or FP&A experience is a plus

Benefits

- Competitive compensation including equity package

- Competitive vacation policy

- Access to Meditopia

- Hybrid working model and flexible working hours

- Personal development including language courses

Our Values

Customer Obsession: We share the understanding that Abacum's sole purpose is to create value for customers and relentlessly deploy all creativity and energy to that end.

Audacious Ambition: We dream big and embrace discomfort. We assume risks, make on-time mistakes and learn how to methodically accomplish our goals.

Good People: We are self-reflective and praise diversity of thought. We don't justify the end with the means and know where to draw the line. We have fun every day.

Tough Love: We truly care for everyone in the team and embrace honest feedback and radical candor as ways to genuinely help each other.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.