1. ROLE MISSION & PURPOSE (THE "WHY")
As a Junior Creative Copywriter at Pattern, you will shape the global visual and written narrative for leading global brands across diverse Amazon marketplaces. Operating at the intersection of persuasive storytelling and performance marketing, your primary mission is to craft conversion-focused, SEO-optimized copy that captures the unique essence of partner brands (such as Skullcandy, Nestle, Clorox, Kong, Panasonic, and Tumi).
Collaborating closely with Art Directors and the Creative Project Management team, you will translate brand guidelines into high-performing Amazon product listings that drive customer engagement and maximize sales velocity.
2. CORE RESPONSIBILITIES & IMPACT AREAS (THE "WHAT")
A. High-Converting Copywriting & Design Alignment
- Collaborative Design-Copy Integration: Partner with Art Directors to draft, iterate, and integrate conversion-centric copy within established visual templates for Amazon listings.
- Brand Voice Tailoring: Adapt writing style, tone, and messaging dynamically to reflect the distinct guidelines and target audiences of highly diverse partner brands.
- Listing Optimization: Ensure all copy is technically aligned with Amazon’s guidelines, metadata constraints, and A+ content best practices.
B. Performance Optimization & SEO
- Data-Driven Iteration: Collaborate with cross-functional teams to gather market performance insights and refine copy based on behavioral metrics and search performance.
- SEO Execution: Apply rigorous search engine optimization principles to maximize natural keyword indexing and listing discoverability.
C. Creative Operations, Quality Assurance & Reporting
- Project Health Management: Generate and maintain progress reports detailing project timelines, status updates, task health, and milestone updates.
- Quality Control & Compliance: Maintain absolute accuracy, grammar, and brand compliance across all deliverables under tight, fast-paced deadlines.
- Leadership & Team Alignment: Actively participate in biweekly QA, copy, and PM alignment sessions, and contribute monthly updates to the Director of Creative Project Management.
3. KEY PERFORMANCE INDICATORS (KPIs) (THE "HOW SUCCESS IS MEASURED")
- On-Time Delivery: Maintain a $\ge 95\%$ on-time completion rate for copywriting milestones under strict campaign schedules.
- Quality Assurance Rating: Minimize copy-related QA loops to an average of fewer than 1.5 iterations per asset.
- SEO Performance: Improve or sustain keyword indexing and search visibility rankings for optimized listings.
- Listing Conversion Lift: Demonstrate measurable improvements in listing conversion rates (CVR) and click-through rates (CTR) post-copy optimization.
4. PROFESSIONAL DEVELOPMENT & CAREER PATHWAYS
This position is structured to support rapid career growth into senior copywriting, strategic content engineering, or management roles. Pattern is committed to developing your skills in:
- Strategic Campaign Framing: Shifting from basic tactical execution to viewing projects through a long-term commercial and brand-equity lens.
- Industry & Market Analysis: Building high-level expertise in market dynamics, competitive positioning, and consumer psychology.
- Personnel & Creative Management: Cultivating leadership competencies, mentoring junior talent, and driving operational creative processes.
5. TECHNICAL & STRATEGIC COMPETENCIES
Required Qualifications & Skills:
Experience : 2 to 3 years
- B2C Copywriting: Proven experience crafting persuasive, conversion-oriented copy (preferably for Amazon or equivalent e-commerce ecosystems).
- SEO Foundations: Robust understanding of SEO principles, organic search optimization, and keyword integration.
- Communication Mastery: Exceptional written and verbal communication skills, with an acute eye for grammatical precision.
- Strategic Flexibility: Ability to pivot tone and style seamlessly across diverse consumer verticals (e.g., consumer tech, FMCG, outdoor gear).
- Tools & Operations: Proficiency in Google Workspace, Microsoft Office Suite, and project tracking tools, Chat GPT, Claude.
- Collaboration: A demonstrated ability to thrive in highly collaborative, cross-functional settings.
- AI Proficiency: Awareness, willingness, and a basic understanding of using AI tools in copywriting and content creation workflows.
- Marketing & Brand Knowledge: Experience with marketing and Brand principles to create content that supports broader business and digital marketing objectives.
- Cross-functional Collaboration: Ability to collaborate effectively with the U.S.-based team and work successfully in a global, cross-functional environment.
Preferred Qualifications:
- In-depth familiarity with Amazon’s compliance rules, listing structures, and retail media ecosystem.