Head of Content & Campaigns

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Content & Campaigns based in Canada. This is a fully remote, player-coach marketing leadership role focused on turning content, SEO/AEO, campaigns, and product launches into measurable pipeline growth.

You’ll own the content and campaign engine across the full funnel, from awareness through conversion and customer engagement. The role combines strategic leadership with hands-on writing, editing, campaign development, and content production. You’ll lead a small content function while partnering closely with demand generation, marketing operations, product, sales, and regional marketing teams.

You’ll have significant autonomy to shape the marketing calendar, prioritize opportunities, and establish scalable processes. Success means creating high-quality, data-informed work that strengthens brand positioning, drives organic demand, and supports revenue growth.

The environment is fast-moving, collaborative, AI-enabled, and designed for marketers who take ownership and thrive without heavy supervision. \n Accountabilities: Own the content strategy and calendar: Lead content planning across the full B2B marketing funnel, identifying gaps and developing high-impact assets such as blogs, landing pages, website content, videos, YouTube scripts, lead magnets, and other campaign materials.

Drive SEO and AEO: Build and manage SEO/AEO strategy end to end, including keyword and prompt tracking, prioritization, optimization, content refreshes, and distribution strategies that increase organic visibility and demand. Lead social content: Own the social media calendar across company, founder, and subject-matter-expert channels, determining what content should be promoted and ensuring consistent brand visibility.

Develop campaigns and product launches: Own campaign strategy, content, timelines, communications, and execution for new-business and customer initiatives, ensuring launches are coordinated and designed to generate pipeline.

Maintain content quality: Act as the final quality checkpoint for marketing communications, ensuring emails, launch materials, customer communications, and other assets are on-brand, well-positioned, accurate, and compelling before publication.

Partner cross-functionally: Work closely with Product, Sales, Marketing Operations, Demand Generation, and regional marketing teams to translate product capabilities and customer needs into effective messaging and campaigns. Lead and develop the content function: Manage the Marketing Admin & Creative resource and provide direction across video, blog, social, lead magnet, and other content production activities.

Use data to improve performance: Leverage marketing analytics, customer insights, and campaign results to refine content priorities, improve distribution, and identify opportunities for greater pipeline impact. Embrace AI-enabled marketing: Integrate AI tools and emerging technologies into daily workflows to increase content quality, speed, experimentation, and operational efficiency.

Manage priorities independently: Keep multiple campaigns and initiatives moving simultaneously, maintaining clear timelines, ownership, and communication while proactively removing blockers and taking work off senior leadership’s plate. Requirements 8+ years of progressive B2B marketing experience , preferably gained in an in-house/corporate environment rather than an agency setting.

Proven ownership of SEO/AEO strategy , including the ability to build a strategy from the ground up rather than simply execute an established plan. Strong content and editorial expertise , with exceptional writing and editing skills and the ability to translate positioning and brand voice into compelling messaging across formats.

End-to-end campaign management experience , including ownership of content calendars, campaign planning, timelines, execution, and performance outcomes. Product launch experience , with a track record of coordinating launches across Product, Marketing, Sales, and regional teams. Strong B2B demand-generation understanding , with the ability to create content and campaigns that support both top-of-funnel awareness and bottom-of-funnel conversion.

Excellent project management and organizational skills , with the ability to manage numerous priorities, deadlines, stakeholders, and deliverables simultaneously. High autonomy and ownership , with the judgment and initiative to identify what needs to happen and move work forward without requiring detailed direction.

Strong communication and collaboration skills , particularly when working with senior leaders, product teams, sales teams, and distributed international colleagues. AI and technology fluency , with experience incorporating AI into everyday marketing workflows and an ability to learn and adopt new tools quickly.

Remote-work readiness , including a private, quiet, ergonomic workspace and a reliable internet connection capable of supporting video calls, with at least 30 Mbps download speed. Flexibility with working hours to maintain meaningful overlap with teams operating on Eastern Time and across global markets. Benefits Compensation: CA$120,000–CA$150,000 base salary plus bonus. Stock options as part of the overall compensation package.

Benefits package supporting employee health and well-being. Fully remote work from anywhere in Canada. Paid time off: 15 days of annual leave plus 3 additional summer days. Birthday holiday: Your birthday is an additional paid day off. Regional in-person gatherings and co-working opportunities throughout the year. High-quality remote-work equipment and collaboration tools to support productivity from home.

Access to a modern marketing technology stack, including AI, automation, CRM, analytics, collaboration, and content-production tools. A collaborative, supportive team environment with opportunities to work closely with marketing, product, sales, and regional teams.

An inclusive workplace committed to providing reasonable accommodations throughout the recruitment process. \n How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company.

The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer.

This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1