Freelance Content Manager

Description

Position at FP7McCann

Title: Content Manager

Position Summary

This position is part of the content management team to define and deploy social evergreen and adaptive activities to the brand’s public. The Content Manager should be an experienced channel manager with a social media or content strategy background with a passion for engaging consumers.

Minimum Qualifications

Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields.

3-4 years’ experience managing social media platforms or communities for brands, including, preferably in an agency setting

Proven track record of success using social media as a marketing tool

Primary Responsibilities

Thought Leadership/Technical & Marketing Craft

Collaborate with social strategists and directors to develop cross-brand strategies and agency POVs for emerging social media platforms

Ensure channel strategies are aligned with overall brand strategies

Evaluate third-party tools and industry trends within relevant social channels

Develop insights to feed back into brand strategy & customer persona work

Steward of the brand on social platforms, able to translate the brand voice to social

Internal Integration

Develop plans for optimizing and evolving evergreen efforts across multiple channels for selective brands

Collaborate with other agency teams to ensure overall client goals and paid, earned, and owned posts and campaign objectives are met

Holds relationships with key stakeholders within agency and with clients

Collaborates with peers and actively participates in team, staff and client meetings

Displays strong work ethic and shares company values

Works closely with the analyst to come up with better insights and recommendations to clients

Breakthrough Work/Execution

Lead the development, implementation and ongoing optimization of channel strategies

Ensure clear metrics are in place to measure and improve team efforts

Own, develop and implement a social content calendar working with creative teams

Plan, curate and create content to sustain channel growth and fan engagement

Lead regular reporting on channel performance alongside digital analyst to feed into broader brand reporting

Client Management

Present content plans, channel strategies, insights and optimization plans to clients

Manages the content asset briefs and suggests proactive ways to produce content inside and outside the agency production capabilitie

Team Growth

Responsible for the growth and development of the Community Manager

What You Need to Possess …

What You Need to Possess in Thought Leadership/ Technical and Marketing Craft

Extensive knowledge of current and emerging social channels and best practices

Demonstrated ability to map out a marketing strategy and drive the content strategy using proven testing methods and metrics

Experience locating and engaging advocates within the community to foster dialogue

Able to recognize, demonstrate and communicate analytically sound ideas

Possesses understanding of what’s possible on various technology platforms and the ability to educate and integrate the needs of clients, creative team and developers

Equally comfortable in both creative and analytical worlds

Strong understanding of audience targeting/messaging

Understanding of how business objectives translate into marketing objectives to drive ROI

What You Need to Possess in Internal Integration

Ability to collaborate with others from different disciplines within Social to lead the best and most strategic work

Ability to articulate strategies and best practices in your area of expertise

Seeks out and works with others internally within social, within the traditional agency and even across agencies to drive innovation, expand possibilities and maintain creative excellence

What You Need to Possess in Breakthrough Work/ Execution

Ability to establish metrics, glean community insights and report/recommend strategies that achieve marketing goals

Strong research and analytical skills to back up data-driven business decisions

What You Need to Possess in Client Management

Nurtures good working relationships with clients

Ability to pitch and win new business

Ability to listen to and understand client needs and translate them into high quality, compelling creative

Ability to write clear and concise presentations for client (summarizing data insights, outcomes and implications) in straight-forward and enlightening way for clients

Presents effectively and as a credible storyteller in client meetings and new business pitches

Pushes clients towards fresh, exciting ideas

Ability to create a strategic marketing budget that is realistic and within client limits

What You Need to Possess in Team Growth

Reinforce agency values and work ethic with team members

Ability to lead and inspire others formally or informally

Cultivates the next level of social talent

Provides clear direction and provides timely, helpful feedback

Celebrate accomplishments of team

Seeks and embraces feedback