Role Overview

Responsible for developing insight-driven content strategies that connect brand objectives with audience behavior across platforms. Content Planner plays a key role in shaping content direction, ensuring relevance, consistency, and performance across the consumer journey while collaborating closely with media, creative, and KOL teams.

 

Key Responsibilities

1. Content Strategy & Planning

• Develop full-funnel content strategies aligned with campaign and business objectives
• Define content roles across platforms (Social, Video, KOL, Digital Ecosystem)
• Translate media plans into clear content direction and messaging frameworks
• Support both always-on content and key campaign/launch moments

2. Content Development & Execution

• Create content briefs, key messages, and storytelling angles for campaigns
• Ensure content consistency across channels while adapting formats per platform
• Work closely with creative, social, and KOL teams to bring ideas to life
• Monitor content delivery to ensure alignment with strategy and timelines

3. Data-Led Content Optimization

• Analyze content performance (engagement, views, CTR, conversions)
• Identify insights on what content works, what doesn’t, and why
• Recommend optimizations and content iterations based on data
• Leverage trends, platform algorithms, and audience behavior in planning

4. KOL & Social Content Integration

• Support KOL/content creator strategy and briefing
• Align KOL content with brand messaging and campaign objectives
• Ensure integration between paid media and organic/social content
• Collaborate with influencer/KOL teams for content amplification

5. Cross-Team Collaboration

• Work closely with media planners to align content with channel strategy
• Collaborate with creative, social, and performance teams for execution
• Ensure content plans are feasible within timelines, budgets, and platform requirements
• Support Planning Manager/Group Heads in campaign development and presentations

6. Client & Stakeholder Support

• Prepare content strategy decks, ideas, and rationale
• Present content direction and explain strategic thinking to clients
• Support ongoing content performance reviews and recommendations

 

Key Capabilities & Skills

• Strong understanding of content strategy and social media ecosystems
• Ability to translate business objectives into engaging content ideas
• Familiarity with platform formats (TikTok, Instagram, YouTube, etc.)
• Data-driven mindset with ability to interpret content performance metrics
• Strong storytelling and briefing skills
• Structured thinking with attention to detail
• Adaptable and able to manage multiple priorities

 

Basic Requirements

• 1–3 years of experience in content planning, social media, or digital marketing
• Experience working with content, KOLs, or campaign-based projects
• Understanding of digital platforms and content formats
• Strong PowerPoint and Excel / Google Sheets skills
• Bachelor’s degree required