Role Summary

TaskForce is looking for a clever, creative New York City-based senior leader to lead day-to-day editorial direction and audience development for our meme program, with a Reddit-first distribution posture and a supporting footprint across other platforms. This is a player-coach role focused on high-velocity creation, sharp editorial judgment, and disciplined distribution and growth.  The ideal candidate is politically engaged, lives and breathes news & pop culture, is a creative thinker, and is funny AF. This role reports to the VP of Content and will work cross-functionally with multiple departments, including Marketing & Design, and will interface regularly with senior management.

Responsibilities

Team leadership

• Manage and coach a small team of meme creators, including output expectations, editorial judgment, and platform execution.
• Lead brainstorming that reliably produces effective content.
• Ensure that creators are hitting posting quotas and deadlines, and meeting post engagement expectations on platforms such as Reddit, Instagram, Facebook, X, etc.

Editorial leadership

• Translate campaign goals into clear briefs, daily direction, and weekly plans.
• Run editorial meetings and rapid-response decision-making tied to the news cycle.
• Set a practical “quality” bar and a feedback loop so memes consistently align with client messaging and intent.

Meme creation

• Craft original content catered to various social media platforms (Instagram, Threads, TikTok, Reels, Bluesky, etc.) that is funny, relatable, and aligns with client briefs.
• Write witty, hilarious, and relatable copy for social media posts across platforms, ensuring it seamlessly reflects client goals

Audience development and distribution (Reddit-first)

• Stay up-to-date on social media best practices, identify emerging, soon-to-be-viral trends on Instagram and Reddit, and seize relevant opportunities for social coverage.
• Own subreddit and community targeting decisions, platform-specific rules of engagement, and distribution priorities.
• Build and run a lightweight experimentation loop (formats, beats, subreddits, timing, comment strategy), then apply learnings to improve performance.
• Identify trends early and deploy content quickly, including outside typical hours when needed.

Performance management 

• Own weekly performance reviews and decision-making based on data
• Define the questions the data must answer (what’s working, for whom, where, and why), and translate findings into changes in editorial and distribution behavior.
• Produce concise internal readouts for the VP of Content and the CEO on what is changing and what is being learned.

Collaboration

• Partner with the VP of Content and the CEO on strategy for priority campaigns and on distribution posture.
• Work with Marketing as needed to boost and promote high-performing posts and content around IRL activations.
• Develop and nurture relationships with outside content creators for collaboration opportunities