ThoughtSpot is reimagining analytics in the era of AI agents, from data to outcomes. The Director of Product Marketing is a critical force behind that mission. In this role, you’ll sit at the intersection of product, sales, and go-to-market, translating the power of ThoughtSpot’s AI-driven analytics platform into compelling narratives that resonate with data leaders, business users, and enterprise buyers alike. You’ll own the strategy and execution of product positioning, messaging, and launches, while equipping field teams with the tools they need to win. This is a high-impact, high-visibility leadership role for someone who thrives at the pace of a modern data company and is passionate about the future of AI-powered analytics.

The Role:
• Own end-to-end product positioning and messaging for ThoughtSpot’s platform, including AI-native capabilities, ensuring clarity and differentiation across all buyer personas and market segments.

• Lead product launches by partnering cross-functionally with Product, Engineering, Sales, and Customer Success to drive awareness, adoption, and pipeline impact - from GTM planning through execution.

• Shape the AI narrative: craft forward-looking messaging around ThoughtSpot’s AI and agentic analytics capabilities, helping enterprise buyers understand how AI is transforming the way their teams find and act on insights.

• Develop and evolve competitive intelligence programs, delivering battlecards, win/loss analysis, and real-time field enablement to keep sellers sharp against alternatives in a fast-moving market.

• Build and deliver sales enablement assets: including pitch decks, solution briefs, demos, ROI tools, and persona-specific content - to accelerate deal velocity and shorten sales cycles.

• Collaborate with demand generation and content teams to develop integrated campaign messaging that drives qualified pipeline across paid, organic, and field channels.

• Partner with customer marketing to surface and amplify customer proof points, case studies, and analyst evidence that validate ThoughtSpot’s differentiated platform value.

• Influence product strategy by synthesizing market trends, customer feedback, analyst insight, and competitive signals into actionable recommendations for the Product team.

• Mentor and grow a team of product marketers, establishing a high-performance culture of clear thinking, crisp writing, and customer obsession.

What You Bring
• 8+ years of product marketing experience, with at least 3 years in a senior or leadership role at a B2B SaaS or enterprise data/analytics company.

• Fluency in the modern data analytics stack: you understand how organizations use tools like cloud data warehouses, BI platforms, and AI agents, and you speak the language of both data teams and business stakeholders.

• Proven AI and analytics storytelling ability: experience crafting messaging around AI-powered products, agentic workflows, or natural language interfaces in ways that resonate with both technical and non-technical audiences.

• Track record of owning impactful product launches from strategy through execution, with measurable results tied to pipeline, revenue, or product adoption.

• Strong competitive intelligence skills, with the ability to rapidly synthesize market dynamics and translate insights into field-ready materials.

• Exceptional written and verbal communication skills: you write clearly, speak confidently, and can tailor your message to business and data leaders.

• Experience marketing to data, analytics, or BI buyers - familiarity with personas such as CDOs, data engineers, data analysts, and business intelligence leads is a strong plus.

• Hands-on sales enablement experience, including developing content and programs that directly support enterprise sales motions.

• Collaborative, cross-functional leadership style: you earn trust by being useful, direct, and reliable across product, sales, marketing, and executive teams.

• Curiosity and adaptability: you stay ahead of market shifts, embrace AI tools in your own workflow, and are energized by rapid product evolution.

In California, the estimated annual salary range for this role is $210,000- $260,000 per year. 
 

Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate. 

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits.  

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Mandatory and Required Skills for All ThoughtSpot Roles

Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:

• Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.

• Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.

• Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.

• Write effective prompts to get the most accurate and creative results from AI tools.

Spotters are expected to exemplify these key traits and AI Mindset:

• Curiosity in exploring new AI tools

• Adaptability to quickly learn and implement new, emerging AI technologies

• Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.

AI Mindset for All Spotters

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.

All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.

Hybrid Work at ThoughtSpot

Spotters are expected in-office 3 days per week to experience the energy of their local office. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

ThoughtSpot for All

At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.

What Makes ThoughtSpot a Great Place to Work?

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.

At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.