The Director, Product Marketing - MCAT at Blueprint will hold broad responsibility for leading our product marketing over one of our core verticals, MCAT, responsible for all aspects of our go-to-market motion, and managing the P&L for the vertical. This role holds significant revenue responsibility, and will be held accountable for developing and achieving revenue targets, while maintaining or improving on established budget thresholds.
What You’ll Do
- Oversee the development of go-to-market plans, and monthly and quarterly campaign planning designed to ensure that we’re building awareness and converting interest into purchase
- Serve as a liaison to drive and communicate all marketing-related efforts for the business unit you represent
- Collaborate closely with cross-functional teams, including product management, sales, and the functional marketers, to ensure seamless alignment and effective execution of product marketing initiatives for your vertical
- Work closely with our creative team to craft compelling and distinctive product messaging and positioning that resonates with target personas, conveying value and benefits of our product offerings that are as personalized to the persona need state as possible
- Spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies
- Track and analyze key performance metrics to gauge the effectiveness of product marketing initiatives, offering data-driven recommendations for continuous improvement
- Serve as an owner or critical participant of the Product Marketing team’s cross vertical projects
Who You Are
- Bachelor's degree (required); MBA is a plus
- 6+ years relevant work experience as a marketing manager at a B2C/D2C company, ideally in education, medical or healthcare related fields
- Significant experience in ecommerce/growth marketing
- Experience in consumer subscription products
- Strategic thinker who can develop a quarterly brand plan or product launch marketing plan with little oversight from a VP of Marketing
- Ability to lead the discussion of the monthly marketing analytics data and synthesize the data into key insights and action items with little help from others
- Shown experience developing and executing innovative multi-channel marketing campaigns or product launch– across several marketing channels such as email marketing, content marketing, social, influencers, advertising– that achieve KPI goals
- Must have significant experience across several areas of classic marketing (consumer research, turning data and analytics into actionable insights, creating marketing plans and product launch plans, developing unique value propositions, competitor monitoring)
- Experience in thinking strategically to write well-developed creative briefs and ability to evaluate the work of creative teams to develop top-rate marketing assets for campaigns
- Proven success managing marketing and product launch campaigns from inception to completion and measurement that generate leads and hit sales goals
- Knowledge utilizing owned channels (email, social), organic marketing channels (content marketing, SEO, social) and paid marketing channels (SEM, paid social, advertising) to drive business results
- Strong vision, a demonstrated history of high velocity execution, and a strategic growth mindset
- Passion for education and/or medical/health education
- Strong analytical skills and ability to synthesize data, turning it into insights and actions that drive the business forward
- Exceptional project management skills
- Experience using a project management or task management system to manage others to complete assets or items needed on time
- Excellent communication and presentation skills
- Thrive working in a fast-paced environment, handling multiple projects and initiatives simultaneously
Life at Blueprint
We’re Blueprint! We live at the intersection of education and technology. We use technology and powerful data to create personalized and innovative learning experiences. Our team is passionate about education and its ability to improve lives. Our learners hold us to a high standard, and we do the same with each other. We thrive on change, we are passionate about improvement, we practice trust-based vulnerability, and we are committed to a culture of freedom and responsibility. We get a lot done, and we have a lot of fun doing it.
- Meaning. Do meaningful work that has a positive impact on society.
- Influence. Good ideas win, and we value contributions from everyone.
- Innovation. It’s central to who we are and everything we do.
- Growth. We are always learning and you will sharpen your skills.
- Performance. We set aspirational goals and make them happen.
- Low ego. High energy! That’s our recipe for success.
- Autonomy. We thrive with freedom and responsibility.
- Flexibility. We trust our people to do phenomenal work without unnecessary rules.
- Remote first. And not going back.
Benefits include:
- Competitive salary at a growing company
- Remote-first work environment allowing for flexibility
- Unlimited PTO, comprehensive health benefits and 401(k) match
- Additional Wellness Days to support a balanced schedule
- Monthly remote-work and annual home office equipment stipends
- Flexible Spending Account
- Parental leave benefits
- Continual learning and mentoring opportunities
- Free access to test prep programs for team members, and family discounts
Diversity, Equity, Accessibility, and Inclusion at Blueprint
We believe diversity, equity, accessibility and inclusion are essential to our excellence and are the key to innovation. We hire based solely on your strengths and qualifications, and the way in which those strengths can directly contribute to your success in your new position.
The Blueprint community values differences in the pursuit of inquiry and knowledge, mutual understanding, respect, trust, transparency, and partnership. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. In our innovative and inclusive workplace, we prohibit discrimination and harassment of any kind.
We are committed to creating a welcoming workplace that reflects the diversity of the communities we serve and includes individuals with a diverse set of backgrounds and experiences. Individuals of color, women, members of the LGBTQIA+ community, veterans, and people with disabilities are encouraged to apply.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.
Blueprint participates in E-Verify and can only hire U.S.-based employees with the required employment authorization status.
California residents, please review Blueprint's privacy policy here.
Application Deadline: July 31, 2026