Director, Creative Content Strategy - Revenue & Brand

Why Work at BYU   

As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.” 

Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it an inspiring place to work. 

Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.

Members of The Church of Jesus Christ of Latter-day Saints must hold and be worth to hold a current temple recommend.

Job Summary

This position is responsible for leading the strategy and execution of creative content for assigned revenue-generating initiatives, brand campaigns, marquee athletics programs, and other department strategic priorities. Assignments may include football, men’s basketball, women’s basketball, ticketed sports, sponsorship-related campaigns, NIL initiatives, postseason campaigns, and other high-impact brand opportunities as determined by department leadership. This position will hire and manage the creative video student program for BYU Athletics and be responsible for the education and execution of said student employees’ creative video work. This position will work primarily with other video content creators and social media strategists for BYU Athletics to ideate and execute unique content while ensuring branding is consistent across all digital platforms. This position will work closely with assigned program administrators, coaches, staff, and internal partners to strategize and execute recruiting, NIL, sponsorship, ticketing, and brand content where applicable. This position will also work on projects as assigned by its supervisor.

Why You Should Join Our Team

Be an integral part of BYU history and our rich tradition of winning. As a member of the Big 12 Conference, never has there been a better opportunity for BYU to tell its story on the biggest stages, and you can be a part of that. We need someone who understands BYU’s distinctive mission and vision, with the gospel of Jesus Christ as its essential foundation. We need someone who cares deeply about the individual successes and challenges of our student-athletes. We need someone who strives for excellence in all they do, and who can thrive in a dynamic, challenging, and incredibly rewarding environment.

What You’d Be Responsible For

1. Revenue & Brand Content Strategy and Production

• Plan and execute creative content for assigned revenue-generating initiatives, brand campaigns, marquee athletics programs, and associated digital and social media platforms

• Strategize and execute content for assigned recruiting, NIL, sponsorship, ticketing, and brand campaigns

• Assist student-athletes, where applicable, in the strategy and execution of NIL content obligations

• Execute “gameday” responsibilities/assignments

• Create content that showcases BYU’s student-athletes, coaches, and staff’s accomplishments, unique backgrounds, and experiences

• Create additional video content for the athletic department at supervisors’ direction

• Ensure branding is consistent across all Athletic department platforms

• Assist in the development of a cohesive brand look and content strategy and direct student employees in implementing said branding and strategy

• Create content for student-athletes to use in building their personal brands on their personal social media platforms

2. Student Employees

• Lead and develop the creative content student employee program

• Manage student employees’ work while teaching them how to develop their skillsets

• Hire, train, and lead student employees in the execution of content creation for BYU’s various athletic teams

• Schedule student’s assignments and ensure execution of their responsibilities

• Manage student relationships with assigned coaches, student-athletes and teams

3. General Duties

• Assist in monitoring the social media and content landscape for potential issues regarding BYU Athletics

• Engage and build relationships within BYU-specific and national communities

• Research best-practices to implement at BYU

• Complete projects under strict time constraints

• Adhere to strict department confidentiality agreements

• Analyze campaign and individual content performance metrics

• Collaborate with co-workers to determine and implement best practices across the Athletic Department digital platforms

4. Other Duties As Assigned

What Qualifies You to Apply?

Required:

• 3 years of related experience in athletics video production, social media (creative content) video production, or a related field.

Preferred:

• 5 years of related experience in athletics video production, social media (creative content) video production, or a related field.

Skills, abilities or knowledge needed:

• Excellent written and verbal communication skills

• Excellent organizational and time management skills

• Strong project management skills

• Strong leadership skills

• Strong employee management skills

• Strong experience with Adobe Creative Suite – specifically Adobe Premiere, After Effects, and Photoshop

• Knowledge of new media platforms and their content, including Facebook, Twitter, Instagram, YouTube, TikTok, etc

• Experience working in athletics, video, and new media field

• Willingness to comply with University employment standards

Required Documents:

All Staff positions require a resume.

Refer to the Job Posting for any additional required documents.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.

Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!