Director, Content Strategy

As Director, Content Strategy, you own and define the content strategy for one or more areas of College Board’s digital assessment platform. You set the approach before work starts, decide what “good” looks like within your domain, and are accountable for whether it lands. You bring both strong craft — writing, structure, information architecture — and a systems mindset: you think about how content works at scale, how editorial workflows can be more efficient, and how emerging tools (including AI) can improve how we discover, create, and govern content. 

You’ll serve as the content strategy lead for one or more platform areas, owning end-to-end content work within those domains. You’ll also develop shared standards, tools, and processes that benefit the full team. You thrive in ambiguity, move work forward independently, and are genuinely energized by iteration — testing ideas, learning from users, and refining from there. 

This is a role for someone who wants to help build something — not just execute against a fully defined playbook. You’ll have real influence over how content strategy is practiced at College Board, including how we harness AI to work smarter. 

In this role, you will:  

Own Content Strategy for One or More Platform Areas (40%) 

• Set the content strategy and approach for one or more areas of the digital assessment platform — defining what good looks like before work starts, and owning outcomes when it does or doesn’t land. 

• Prioritize and scope the content work across your domains based on user risk and platform impact. 

• Create clear, user-centered content for product experiences, including in-product UI copy, instructions, onboarding flows, and contextual help. 

• Recommend shared content standards — voice, tone, terminology, accessibility — backed by user evidence, ensuring consistency across your areas and the broader platform. 

• Translate user research, analytics, and feedback into content hypotheses and iterative improvements, grounding decisions in evidence. 

• Manage your content workstreams independently: identifying gaps, raising risks early, and keeping work moving across a complex, multi-stakeholder environment. 

Drive Information Architecture and Platform Coherence (20%) 

• Own and evolve information architecture, navigation models, and content structures within and across your domains, partnering with UX designers and content engineers. 

• Recommend taxonomy, labeling systems, and content patterns — backed by user evidence — that improve coherence across the full platform experience. 

• Lead discovery, design critiques, and cross-functional workshops to drive creative alignment on your project teams. 

• Ensure that content decisions in your areas connect to and reinforce the broader platform strategy. 

Redesign Editorial Processes and Content Operations (20%) 

• Lead the design and improvement of editorial workflows — how content moves through creation, review, approval, and publishing across the team. 

• Recommend solutions to reduce bottlenecks, clarify ownership, and improve the consistency and quality of content outputs. 

• Perform hands-on content work in the CMS, including content entry, structuring, and lifecycle management. 

• Develop new content governance efforts — versioning, archiving, standards maintenance — as the platform matures. 

• Evaluate and shape how AI tools can improve content discovery, drafting, and workflow efficiency — and bring both curiosity and pragmatism to that work. 

Build a High-Performing Content Strategy Practice (20%) 

• Bring evidence-backed recommendations to the Senior Director on strategy, priorities, and ways of working across the team. 

• Build consistency and quality across the content strategy practice by developing shared approaches, templates, and best practices. 

• Be open to coaching and feedback — and offer the same to colleagues — as part of a culture of craft and continuous improvement. 

• During test administration windows, lead content messaging updates for any widespread issues our users encounter. This role will include some after-hours/weekend work. 

• Support onboarding and collaboration as the team grows. 

About You  

To qualify for this role, you must have: 

• 5–8 years of experience in content strategy, UX writing, or product content design, ideally in complex digital product or platform environments. 

• Exceptional writing and editing skills, with a portfolio that demonstrates clarity, judgment, and range across digital product contexts. 

• Experience working closely with UX designers on information architecture and content structure — not just writing copy but shaping how information is organized and navigated. 

• The ability to independently own and drive content work within complex, multi-stakeholder environments. 

• Familiarity with editorial workflows and content operations — experience contributing to or improving how content gets made, reviewed, and published. 

• Hands-on experience with CMS platforms and content management processes. 

• Strong collaboration and communication skills, including the ability to give and receive direct feedback as part of everyday work. 

• Comfort operating in iterative, evolving environments where the playbook is still being written. 

• The ability to travel 3–5 times a year to College Board offices or on behalf of College Board business. 

Preferred: 

• Experience on large-scale or platform-based digital products where content decisions have systemic implications. 

• Familiarity with structured content, taxonomy, or content modeling. 

• Experience with or genuine curiosity about AI tools applied to content workflows, discovery, or creation. 

• Background in content governance or lifecycle management as a product matures. 

All roles at College Board require: 

• A passion for expanding educational and career opportunities and mission-driven work 

• Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort with learning and applying new digital tools independently and proactively.  

• Clear and concise communication skills, written and verbal 

• A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input. 

• A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking. 

• A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success 

• Authorization to work in the United States 

About Our Process   

• Application review will begin immediately and will continue until the position is filled. This role is expected to accept applications for a minimum of 5 business days. 

• While the hiring process may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks.    

What We Offer 

At College Board, we offer more than a paycheck: we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive. We’re a self-sustaining nonprofit that believes in fair and competitive compensation grounded in your qualifications, experience, impact, and the market. 

A Thoughtful Approach to Compensation 

• The hiring range for this role is $80,000 - $125,000.  

• Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at the College Board. 

• We aim to make our best offer upfront, rooted in fairness, transparency, and market data. 

• We adjust salaries by location to ensure fairness, no matter where you live. 

You’ll have open, transparent conversations about compensation, benefits, and what it’s like to work at College Board throughout your hiring process. Check out our careers page for more. 

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