What's the role?

Medium Rare Content Agency (MRCA) is looking for a highly skilled Content Insights Lead to join their growing Coles team in a part time capacity (3 days). This is a chance to join Australasia's leading content agency, working on one of the country’s most trusted and recognisable brands. We offer a range of wellness benefits, flexible working, and an innovative, dynamic culture.

An exciting new role, the Content Insights Lead will be critical in surfacing and providing analysis on a range of insights to inform content strategy and creation. Supporting the Strategy team, this role activates the SEO, global trends and food insights that underpin new campaign responses and optimisation of existing content and channels.

The Role:
● Responsible for driving extensive research on global trends within the food
and lifestyle category, spanning macro trends affecting the industry to micro
trends impacting consumer behaviour.
● Deliver SEO insights that drive optimisation.
● Translation of research findings into actionable insights that guide content
strategies, ensuring relevance and resonance with the target audience.
● Collaboration between a team of specialised strategists, working together
across audiences and channels to provide the foundations for great strategic
proposals and responses.
● Work with clients to understand their specific goals and incorporate those into
tailored insights and content strategies.
● Provide regular updates, showcasing the impact of insights on content
performance and aligning strategies with their business objectives.

Who are you?

● You have 5-7 years of relevant Insights experience and have worked at a
senior level in strategy.
● You stay abreast of global trends, innovations, and emerging behaviours
within the food and lifestyle sector, ensuring a forward-thinking approach to
content strategies.
● You have experience in SEO keywords and digital performance.
● You love researching and uncovering audience and category data, then
turning them into rich, tangible insights.
● You work well in a team.
● You are comfortable working across multiple projects at a time.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career

• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

Medium Rare Content Agency is an independent, award-winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross-channel content strategies focusing on robust, long-term creative solutions that deliver measurable ROI to our clients.

Our team is dynamic and high-performing, and we encourage behaviours that strengthen and celebrate our unique culture.

Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers."

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

Category:

Commercial Content