Content & Community Marketing Manager (China)

About NEOWIZ

The Magic That Brings Joy to the World

At NEOWIZ, we build bold, memorable games that players love—and remember. We move fast, stay curious, and care deeply about doing great work.

We're not chasing one-off hits. We invest in strong ideas, sharp execution, and teams who take ownership. The goal? Build great games—and then do it again, even better.

Across PC, console, and mobile, we’re creating genre-defining experiences that push boundaries and deliver real joy. If that sounds like your kind of mission, we’d love to meet you.

Be part of something bold and let’s build what’s next.

Position Overview

NEOWIZ is seeking a highly skilled and visionary Content & Community Marketing Manager (China) to drive our regional player ecosystem and brand presence in the Chinese market. In this role, you will design and execute data-driven community operation strategies based on deep insights into Chinese user behavior, platform cultures, and emerging market trends, ensuring our gaming titles resonate powerfully with the target audience from launch through live service.

Taking full ownership of our regional footprint, you will manage official Chinese SNS and gaming platforms—including Bilibili, Weibo, Xiaoheihe, Rednote, QQ groups, and TapTap—by planning highly localized content, interactive events, and UGC activation programs. You will serve as a vital bridge between players and leadership by monitoring VOC, managing sentiment risks, and translating community insights into actionable user experience improvements for our development teams.

To amplify market reach, you will cultivate strategic partnerships with local creators and lead high-impact online/offline engagement programs like exhibitions and pop-up events. This role requires exceptional cross-functional leadership, collaborating closely with internal marketing, publishing, localization, CS, and external agency partners to elevate player retention and deliver an unparalleled community experience.

Work location : Shanghai, China
Nationality Requirement: Chinese-speaking Regions (Greater China)

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Content & Community Marketing Manager (China)

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