About Us

Familiar Machines & Magic (FM&M) is building the Physical AI platform for human connection, beginning with Familiars — physically embodied AI systems designed to form long-term, emotionally intelligent relationships with people. Our mission is to create artificial life to build a more caring world.

Founded by industry leaders from iRobot, Outrider, and Amazon, our team has collectively deployed over 50 million consumer robots worldwide and led advances in navigation, machine learning, and human-robot interaction.

Familiar Machines & Magic is building a mission-driven team of high performers, anchored in our unique Culture Principles and Ways of Working.

Position Overview

We're looking for a Copywriter / Brand Storyteller to help define how the world talks about an entirely new category. This is a part-time contract role for a sharp consumer writer who can take an unfamiliar idea—emotionally intelligent Physical AI—and make it feel human, desirable, and inevitable.

You'll own the words that shape first impressions. This is category-building work, so you'll be writing, listening, and testing in equal measure — paying close attention to how language lands and refining the story as we learn.

What You'll Do

• Write consumer-facing copy across social, web, email, and campaign moments that leads with emotion and mission before product specifics.

• Develop and sharpen the category framing for Familiars, helping shift perception from "pet" to an emotionally intelligent platform.

• Craft messaging that makes a novel concept feel intuitive, warm, and desirable.

• Test how messaging is received — across audiences and channels — and iterate based on what resonates.

• Partner with our social content creator to keep narrative consistent across written and visual content.

• Help maintain a clear, evolving voice and messaging foundation as the brand identity is finalized.

• Adapt tone for distinct audiences, from consumers to potential partners and investors.

What You'll Have

• 4+ years writing consumer-facing copy for a brand, agency, or startup.

• A portfolio that shows range—short-form social, campaign lines, and longer narrative or brand storytelling.

• Demonstrated ability to make complex or unfamiliar ideas feel simple and emotionally resonant.

• Experience shaping or contributing to brand voice and messaging for a new product or category.

What You'll Need to Succeed

• A gift for emotional, human storytelling.

• Comfort with ambiguity and a willingness to test, learn, and revise rather than getting it perfect on the first pass.

• Strong interest in positioning and category creation.

• Clear, persuasive communication and easy collaboration across a small team.

• Genuine excitement for the mission of building artificial life to create a more caring world.

• Openness to new tools and AI-powered workflows.

Please Note: We have often hired those that do not meet the exact requirements but that we found to be a great culture fit and have the relevant experience to be successful in the role. Please consider applying if this is you.

Familiar Machines & Magic is an Equal Opportunity Employer. We are committed to fostering a diverse, inclusive, and equitable workplace where all individuals are valued and respected. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other protected status.