Ads Product Marketing Manager (LATAM)

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About the role.
 

Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.

We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Market Activation team.

Key Responsibilities

• Lead the regional go-to-market efforts across new ad product solutions & enhance existing offerings in close partnership with cross-functional stakeholders (ad product, research, sales, UX, measurement, policy, etc)

• Be a trusted partner to both the product and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development 

• Define the strategic requirements for Product to influence product development that are grounded in an understanding of the competitive landscape, market trends, agency/brand client needs, use cases, and research 

• Identify and execute marketing needs to support ad products in the market (e.g., materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way

• Work across teams to align on and roll out ad solutions in tentpole events (eg, CES, Upfront, Cannes)

• Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative.

• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in the market. 

What We’re Looking For

• 8+ years experience across Digital Advertising & Sales, Product Marketing, and Product Go-to-Market.

• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches

• Programmatic and Ad Tech expertise

• Excellent communication and storytelling skills, with comfort in understanding research data

• Ability to collaborate in an environment that values team culture and inclusiveness.

• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing

• Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.

• High-level understanding of  product growth and developing strategic roadmaps

• Demonstrated ability to create detailed and actionable Product Briefs

• A strong attention to detail and eye towards using the 80/20 rule to address problems.

• Knowledge of the ad-supported streaming space and and ad tech ecosystem

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.