Why this role exists 

Search is changing fast. People are no longer discovering brands only through Google results pages — they are asking AI assistants, searching social platforms, watching video, reading reviews, comparing products, validating claims through editorial sources and expecting connected digital experiences. At Havas, we are building a modern organic discovery capability that helps brands become visible, trusted and chosen across all of these moments. 

We are looking for an SEO Director — Search & AI Discovery to lead this evolution for our clients and our agency. This is a senior role for someone who loves SEO fundamentals, but is equally excited by where the discipline is going: AI Overviews, LLM visibility, Search Everywhere, entity authority, structured retrieval, social search coordination, decision-led content and commercial growth. 

What makes this opportunity different 

This is not a narrow SEO delivery role. It is an opportunity to shape a future-facing organic discovery product inside a highly integrated agency village. 

• You will work cross-discipline every day with specialists across CSA, CX, analytics, data engineering, content, social, PR, ecommerce, media, strategy, UX and technology. 

• You will have access to data engineers and analytics specialists to help define, build and evolve advanced measurement frameworks, dashboards and client-owned reporting solutions. 

• You will be part of a team building our own AI-enabled tooling layer on top of Google Cloud Platform, using Vertex AI and related GCP capabilities to develop proprietary workflows, advanced analysis and smarter organic discovery tools. 

• You will help define how brands show up not only in traditional search, but also in AI-generated answers, social search environments, video platforms, third-party editorial sources and high-intent decision journeys. 

• You will be at the forefront of Havas’ organic discovery initiatives — shaping frameworks, products, methodologies and client-facing points of view that the agency will keep using and evolving. 

What you will lead 

• Senior SEO, AI Discovery and organic experience strategy for priority clients. 

• Commercial growth across existing clients, new opportunities, scopes, pitches and productised SEO/AIO services. 

• AI visibility and AIO frameworks, including AI inclusion, LLM prompt coverage, citation share, brand accuracy, sentiment, grounding and answer quality. 

• Search Everywhere strategy across Google, AI Overviews, ChatGPT, Gemini, Perplexity, TikTok, Instagram, YouTube, PR/editorial surfaces, review environments and client websites. 

• Content and entity authority strategies, including decision assets, topical authority, proof points, semantic coverage, structured content and citation-worthy assets. 

• Technical SEO and structured retrieval readiness, ensuring client sites are crawlable, indexable, parseable, fast, well-structured and useful for both people and machines. 

• Measurement requirements in partnership with data engineers and analytics specialists, connecting organic discovery to brand demand, conversion, revenue and assisted commercial outcomes. 

• Team mentoring, capability development, QA standards, playbooks, training and product innovation. 

Who you are 

• A senior SEO leader with 7+ years’ experience and a strong grounding in technical SEO, content strategy, site architecture, measurement and client leadership. 

• Commercially sharp — confident identifying growth opportunities, shaping scopes, supporting pitches and linking organic discovery to business outcomes. 

• Curious about the future of search and already experimenting with AI Discovery, AI Overviews, LLM visibility, prompt testing, social search or emerging discovery behaviours. 

• A strong collaborator who enjoys working across disciplines rather than operating in a silo. 

• Comfortable leading clients, coaching teams and translating complexity into clear, practical action. 

• Someone who wants to help build the next generation of SEO — not just maintain the current one. 

Why join Havas 

• A genuinely integrated agency village with access to a broad mix of specialists and senior thinkers. 

• The chance to help build a modern SEO/AIO product at a time when organic discovery is being redefined. 

• Access to advanced data, analytics and engineering capability — including proprietary tooling development on Google Cloud Platform and Vertex AI. 

• A role with real influence: shaping frameworks, client strategy, team capability, commercial growth and industry-facing thought leadership. 

• A collaborative culture where cross-disciplinary thinking is encouraged and where SEO has a clear seat at the table in broader customer, content and business strategy conversations.