Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.

Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.

We’ve earned recognition time and again as a top place to work—named among the best by respected organizations like Glassdoor and U.S. News & World Report. We’re also proud to be recognized for one of the country’s Top 50 Midsize Early Talent Programs through RippleMatch’s Campus Forward Awards. There’s never been a better time to be part of Insperity, and our best work is still ahead. Learn more at Insperity.com.

Why Insperity?

Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.

Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

We are seeking a Product Marketing Manager to join our team for a temporary assignment.

Summary

This position is responsible for providing expertise in Insperity’s strategic HR solutions portfolio, with particular emphasis in supporting the Ancillary Products that are extensions to our flagship solution, HR360, for an incremental fee. This product marketing professional will deeply understand the features and capabilities of each ancillary product, which includes a range of offerings that help small and midsized business owners with administrative relief and strategic leadership.  This role will be involved in offerings including Contractor Management, Retirement Services, Talent Acquisition Services, Insurance Services, and Strategic Advisors for Private Capital Markets. 

Responsibilities:

• Partners closely with product management, sales, and services to develop clear, compelling, and differentiated value propositions, messaging, collateral and digital pages.  Works with campaign planners to ensure that messaging is effectively incorporated into the Company’s marketing campaigns.  Partners with stakeholders across the business to ensure enabled routes to market.

• Develops expertise in the designated market, audience, region(s), and product.  Identifies market size and addressable market for product and region(s).  Understands market trends and directions for product and region(s).  Articulates how the ancillary products address market needs.  Builds competitive positioning at product capability level, directly against competitors.

• Applies market and audience insights to build differentiated value propositions and compelling messaging for the ancillary product(s), aligned to target buyer segments.  Defines buyers and users for the ancillary products, including development of buyer persona profiles.  Develops value proposition and messaging, focused on how the product solves market problems.  Tests and refines value propositions and messaging with customers, analysts, and sellers.  Utilizes NPS results and client feedback to drive product and journey improvements.

• Partners with campaign planning to ensure product messaging is effectively incorporated into the Company’s marketing campaigns, aligned to business goals.  Supports sales to achieve Worksite Employee (WSEE) and retention/renewal rate targets.  Builds and leads go-to-market and launch/release plans aligned to product roadmap.  Influences customers, analysts, media, and others, to accept value delivered by the ancillary products.  Provides guidance on optimal positioning, tactics, segments, and channel mix.  Ensures compelling end-to-end content journeys for the ancillary products, in collaboration with content marketing.

• Ensures an enabled route to market that can achieve targets for the ancillary products.  Understands full deal flow – pipeline metrics and forecasts, conversion rates throughout the funnel, average deal size, length of sales cycle, customer acquisition cost, product feature adoption rate, and customer lifetime value.  Partners with sales enablement to ensure completion of effective sales enablement and training materials for all routes to market.

• Own and support recruiting client reviews.

Qualifications:

• Bachelor’s Degree in Business, Marketing, or a related discipline is desired. MBA is preferred.

• Three to five years of product marketing experience in a related B2B field is required.  

• Product Marketing Alliance (PMA) or Pragmatic product marketing certification is preferred.

• Demonstrated campaign management experience and skills, preferably in a B2B technology or services industry.

• Strong strategic and analytical skills.

• Effective problem solving, decision-making, and conflict resolution abilities.

• Project management skills and the ability to handle multiple projects. 

• Proficient in the use of Microsoft Office programs and demonstrated ability to learn other computer applications as needed.

• Excellent written and verbal communication skills.

• Communicates tactfully and effectively, both verbally and in writing, and maintains effective work relations with those encountered in the course of employment.  

• Comfortable with AI-forward approaches to product marketing workflows.

This job specification should not be construed to imply that these requirements are the exclusive standards of the position.  Incumbent will follow any other instructions, and perform any other related duties, as may be required by the supervisor.

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.