Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Customer Content Lead who will define and govern the lifecycle content strategy that powers customer onboarding, adoption, retention, expansion, and advocacy. In this role, you’ll build content as a scalable system — ensuring programs are consistently framed, reusable, and commercially aligned across segments and regions. If you love crafting compelling narratives and building content frameworks that drive real customer impact, and are keen to join an industry leader — we would love to hear from you!

What you'll do:

As a Customer Content Lead, your key area of responsibility will be lifecycle content strategy and message hierarchy, reusable content frameworks, alignment of content to lifecycle programs and automation, and orchestration with shared content and learning teams for production and localization. You will define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages, developing message hierarchies and value narratives that evolve with customer maturity. You will design reusable content frameworks that enable scale across regions, segments, and channels — and partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs. You will translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams, while ensuring consistency and quality of lifecycle messaging across all customer-facing touchpoints.

To be successful in this role you will be a strategic thinker with a systems-oriented mindset — someone who sees content as infrastructure, not just individual output. In addition, the successful candidate will have strong collaboration and influencing skills, the ability to operate effectively in a global environment, and a talent for translating complex product and customer concepts into clear, customer-centric narratives.

How you'll make an impact:

• Define the end-to-end lifecycle content strategy across onboarding, adoption, retention, expansion, and advocacy stages.

• Develop and maintain message hierarchies and value narratives that evolve with customer maturity and lifecycle stage.

• Design reusable content frameworks that enable scale across regions, segments, and channels without duplicative effort.

• Partner with the Marketing Automation Lead to align content to event-driven journeys, behavioral triggers, and lifecycle programs.

• Translate lifecycle strategy into clear content briefs for shared services, including Content, Learning, and Localization teams.

• Ensure consistency and quality of lifecycle messaging across all customer-facing touchpoints.

• Review performance and effectiveness of lifecycle content and recommend optimizations based on engagement and outcomes.

• Act as the primary content strategy partner for Retention & Success, Expansion & Advocacy, and Strategic Accounts leads.

What you'll bring to the role:

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent combination of education and relevant experience.

• 5-8 years of experience in content strategy, lifecycle marketing, or customer marketing, with ownership of content frameworks supporting post-sale customer journeys.

• Proven ability to design content systems and frameworks — not just individual assets — at scale across regions and segments.

• Strong understanding of B2B SaaS customer lifecycles and value storytelling.

• Experience working with marketing automation and lifecycle programs, including event-driven journeys and behavioral triggers.

• Content strategy, UX writing, or marketing certifications considered an asset.