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Job Category

Operations

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is looking for a Senior Product Marketing Manager to help define how Salesforce’s consulting partners show up in the market. In this role, you will own the end-to-end strategy and voice behind our ecosystem narrative—positioning our partners as the essential guides for every customer’s journey into the “Agentic Enterprise."

This role is built on clarity, credibility, and creativity. You are responsible for helping both internal teams and external customers understand exactly why our consulting partner ecosystem is our greatest competitive differentiator. You will define the strategic 'why' and 'when' of partner engagement — and then find bold, unexpected ways to bring it to life. Whether you are architecting a narrative for a rapid Agentforce deployment or a complex 'Agentic Enterprise' transformation, you will ensure our partner-first story is clear, consistent, and creatively differentiated at every touchpoint — constantly reimagining how partner value is messaged, designed, and delivered to market.

You’ll work closely with Sales, Customer Success, Product, GTM, Events and our partner ecosystem to turn complex services and delivery concepts into simple messages that land—in customer conversations, seller materials, and on the biggest stages at Salesforce events and in global campaigns.

Key Responsibilities

Shape the Consulting Partner Story

• Define and simplify how we talk about the value of the ecosystem, from Agentforce implementation and AI services to platform-agnostic advisory and delivery work.

• Create messaging that focuses on business outcomes, speed to value, and reduced risk—moving beyond technical jargon to show how partners make the "Agentic Enterprise" a reality.

• Bring a content designer's sensibility to every asset — thinking about visual hierarchy, flow, and experience, not just the words.

• Partner with Cloud PMMs and GTM teams to ensure our consulting partners are woven into the broader Salesforce story—never treated as an add-on.

Own Campaign Strategy and Execution

• Lead end-to-end strategy for our primary partner-led success campaign—from messaging framework and creative approach to integrated marketing execution.

• Bring genuine creative ambition to the role — constantly exploring new ways to frame, tell, and visualize the partner story while challenging conventional wisdom about how partner value gets messaged, so the ecosystem story feels fresh, relevant, and undeniably compelling.

• Partner closely with the channel strategy team to translate campaign strategy, messaging, and positioning into effective channel execution

• Contribute to channel optimization when needed, bringing a digital marketing sensibility to how content is packaged and delivered across channels

• Take the best partner stories from submission to podcast to Dreamforce main stage.

Show Up Clearly and Confidently at Events

• Shape how the Consulting Partner ecosystem shows up at Dreamforce, World Tours, Salesforce+, and field events.

• Identify the right partner stories, speakers, and demos to show how the ecosystem supports real customer outcomes, without overcomplicating the message.

Enable Sellers to Leverage the Ecosystem

• Create simple, practical enablement (decks, talk tracks, FAQs, and playbooks) that feels useful in the field, not theoretical.

• Help sellers and internal teams understand the unique value drivers of our partners and provide a clear, navigable path for them to engage the ecosystem.

Activate Thought Leadership and Influencers

• Build and activate a thought leadership engine powered by the voices the industry already trusts: technology influencers, analysts, customers, and partners.

• Partner with PR to turn partner-led customer transformations into market-shaping thought leadership, prioritizing credibility earned through real expertise.

Scale with Clarity and Creativity 

• Support operationalizing product marketing for the ecosystem so messaging stays consistent as the business grows.

• Balance flexibility with focus—keeping our partner story simple even as the Agentforce portfolio expands.

• Constantly explore new GTM approaches, content formats, and messaging angles that reframe how the industry thinks about the partner ecosystem.

• Pilot new ideas for how partner value gets communicated, from experimental content series to new event formats to novel digital placements.

 

What Parts of the Role AI Will Do

This role is built for an AI-first way of working, utilizing the 4 A's (Analyze, Augment, Automate, Account) to focus on strategic orchestration. AI tools will handle the repetitive, time-intensive tasks, freeing you to focus on the strategic narrative and creative judgment that only a human can deliver.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.