Marketing Content Specialist – Small Law Firm Market

Designs, develops and implements marketing programs and/or pricing strategies to support the organization's products, services or market sector.  Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector. Identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Responsibilities are within the Marketing Function as a generalist or in a combination of disciplines. Works within established procedures with a moderate degree of supervision. Work is process driven with expectation of mastery in short time period. Limited prior relevant training or work experience required.

Location: Miamisburg, OH (Hybrid)
Reports to: Sr Director, Marketing – Small Law

About the Role

We’re seeking a strategic and creative Marketing Content Specialist to develop compelling content that drives engagement and conversion across the Small Law Firm segment. This role is ideal for a writer who thrives in a fast-paced, data-driven environment and understands how to translate product capabilities, especially Lexis+AI into persuasive messaging tailored to law firm professionals.

You will collaborate with marketing, sales, and product marketing teams to create content that supports campaigns, digital sales rooms, webinars, and other marketing initiatives. You’ll also leverage AI tools to streamline content creation and surface insights from customer conversations and product usage.

Key Responsibilities

• Write and edit high-impact marketing content including emails, landing pages, guides, blog posts, and sales enablement materials.

• Translate product features into benefit-driven messaging for small law firms.

• Use AI tools (e.g., Gong, Lexis+AI, ChatGPT) to extract objection-handling insights and customer language for use in campaigns.

• Collaborate with small law  marketing team to ensure omni-channel consistency.

• Partner with product marketing to ensure accuracy and relevance of messaging.

• Maintain a deep understanding of the Small Law market and LexisNexis solutions.

Preferred Qualifications

• 3+ years of experience in B2B marketing, content writing, or legal marketing.

• Familiarity with LexisNexis products or the legal tech landscape.

• Strong writing and editing skills with a portfolio of persuasive marketing content.

• Experience using AI tools for content creation or analysis.

Ability to work independently and manage multiple projects with minimal supervision

U.S. National Base Pay Range: $36,700 - $61,300. Geographic differentials may apply in some locations to better reflect local market rates.

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