Brand Content Senior Advisor (Open)
“Turning complex energy narratives into powerful, market‑shaping brand

content.

“Driving a unified global brand through strategic, high‑impact content.”

Join Our Team
 

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.

Fuel your passion

The Brand Content Senior Advisor is responsible for strengthening the organization’s global brand by establishing a differentiated portfolio of brand content and assets that creates awareness and builds long-term brand equity for Baker Hughes in established and emerging markets.

As a Brand Content Senior Advisor, you will be responsible for:

• Developing and executing campaign content 

• Leading the development and production of brand content to build brand equity and increase market awarenessKey responsibilities include content scoping, creative oversight, budget management, and performance tracking. 

• Maintaining dashboards and reporting mechanisms to evaluate brand content effectiveness. 

• Partnering with sales and commercial teams to support strategic, holistic brand campaigns with unique content that creates brand awareness and enhances the company’s reputation across multiple markets around the world. 

• Collaborating within the BMEC team and across the company to ensure brand content relevance across multiple market-specific situations and challenges. Create specific content to support key region- or segment-specific issues. 

• Partnering with and direct internal creative teams (designers, copywriters) and external agencies to develop campaign content that is visually striking, relevant, and on-brand. 

• Building and executing rich go-to-market plans that deploy rich content across various channels—including social media, web, email, and events—to ensure a unified brand experience. 

• Collaborating on plansand schedules for content delivery to ensure campaigns launch on time and on budget. 

• Supporting the company’s positioning in a new competitive space 

• Helping develop and execute multifaceted marketing campaigns, incorporating the messaging and rich content that demonstrates Baker Hughes’ leadership in rewriting The Energy Equation. All campaign content will build on the corporate personality, brand pillars, and visual identity to establish and reinforce our brand positioning in a new competitive space. 

• Use datadriven insights to evaluate brand content effectiveness success of campaigns by measuring metrics such as impressions, customer awareness and engagement, and share of voice 

• Optimizing content creation based on feedback and performance data to improve future results 

• Collaborating with the thought leadership team to develop strategic campaign content (white papers, pitch decks, etc.) to introduce the brand into new and emerging markets like data centers, mining, and utilities 

• Studying new markets to understand target audiences, customer personae's, behaviors, unmet needs, and competitor positioning and apply those learning to create unique, relevant content. 

• Ensuringall content aligns with the overall brand while supporting application-specific messaging and goals.  

• Supporting strategic business priorities 

• Incorporating the brand strategy and narrative into ongoing work related to the Six Strategic Priorities and brand campaigns

To be successful in this role you will:

• 8+ years of experience in digital strategy and channel management 

• Proven experience with digital strategy, website architecture and cross‑functional stakeholder management 

• Strong analytical, strategic thinking, and written communication skills

• Strong curiosity about new ideas and how things work together 

• Website development and content appreciation 

• Understanding of the importance of storytelling on the web 

• Strong project leadership and cross‑functional collaboration 

• Ability to simplify complex ideas into clear, compelling frameworks

Work in a way that works for you
 

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
 

One of our core values as a business is collaboration and, as such, whilst flexible work options are available, we believe there is a great benefit of having our teams co-located in one of our many offices in the United Kingdom.

Working with us
 

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.
 

Working for you
 

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities

• Comprehensive private medical care options

• Safety net of life insurance and disability programs

• Tailored financial programs

• Additional elected or voluntary benefits

“This position requires current work authorization in the country of employment. The employer is unable to provide or continue work authorization sponsorship for this role.”

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

 

 

The Baker Hughes internal title for this role is: Communications Senior Advisor - Customer/Marketing Comm