THE ROLE

As a Content Strategy Manager, you will be the driving force behind turning audience insights into high-quality, actionable content for Everpure’s core segments. You’ll be at the intersection between Integrated Marketing, Product Marketing and Creative teams to build content that resonates across the buyer's journey. This is a role for a seasoned professional who thrives on creative problem-solving and is eager to leverage AI tools to deliver consistent, authoritative content that moves the needle for our business.

WHAT YOU'LL DO

• Execute Audience-Aligned Content Plans: Work cross-functionally with PMM and IMM teams to translate campaign objectives into detailed content maps, ensuring all marquee assets and blog cadences are delivered on schedule and at a high standard.
• Develop Integrated Content Kits: Own the creation of "complete kits"—briefing and developing not just the core asset, but all necessary activation components like social posts and supporting collateral to ensure seamless distribution.
• Scale Quality via AI Tools: Utilize the Everpure Brand AI Writer to efficiently produce first drafts and derivative content, applying your subject matter expertise to ensure every piece is strategically framed and competitively positioned.
• Craft Strategic Content Briefs: Independent of daily instruction, develop comprehensive briefs for writers and AI tools that include clear CTAs, proof points, and topic cluster mapping to improve search authority.
• Coordinate Multi-Channel Delivery: Partner with Content Ops to manage the review and approval process for your assigned segments, ensuring all stakeholders are aligned and deadlines are met across diverse projects.
• Location: We are primarily an in-office environment and therefore, you will be expected to work from the Raleigh office in compliance with Everpure’s policies, unless you are on PTO, or work travel, or other approved leave.

WHAT YOU BRING

• Proven Content Strategy Experience: Substantial experience in B2B content marketing or strategy, with a demonstrated ability to manage a diverse volume of projects from ideation to completion.
• Collaborative Problem Solving: A track record of working effectively with internal partners to understand audience needs and translate them into effective marketing collateral.
• AI Adaptability & Editorial Judgment: Familiarity with AI-driven content tools and a strong editorial eye to ensure all output meets Everpure's brand standards and strategic goals.
• Project Management Discipline: Strong organizational skills with the ability to navigate complex workflows and use data to suggest improvements to content performance.

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