WPHL-TV is searching for digital content leader. As a Digital Content Executive Producer. We’re looking for someone who knows how to manage a team and how to grab attention with headlines, videos, and graphics. We’re talking about creative, “thumb-stopping” content that makes viewers quit scrolling through their news feeds! The ideal candidate is a VISIONARY with a passion for news and experience in platforms like WordPress, Facebook, Instagram and Tik Tok, and analyzing data. We also want someone who CARES about the community as much as we do. If this sounds like you, we want to hear from you today.
Position Summary:
This role is responsible for updating PHL17.com, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Position Responsibilities:
- Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
- Excellent at writing headlines that grow audience and engagement
- Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
- Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
- Understand different ways to tell a story, particularly producing short videos and choosing great photos and video
- Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
- Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast
- Promote and distribute news content on social media
Skill/ Experience Requirements
- 2 years of experience in digital content and journalism
- Capable of researching, interviewing, and writing original news articles
- Clever headline writer that gets readers to click
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Knowledge of SEO best practices and AP Style
- Enjoys working in teams and has excellent interpersonal skills
- Ease with/ability to learn new technology independently and quickly
- Strong communicator
- Some schedule flexibility
- Regularly meets measurements of success
- Strong understanding of Google Analytics; Chartbeat experience a plus
- Proficiency in MS Office; HTML, CSS and Photoshop experience a plus